Top 10 SEO Copywriting Tips (Plus Top Tools)

The web is saturated with content, and getting your site to the top of Google can be difficult. Here are 10 tips for creating a better user experience that leads to more traffic. And we’ve included some tools you may find helpful in building an effective marketing campaign.,

The “seo copywriter freelance” is a position that requires knowledge of SEO, copywriting, and experience with marketing. The top 10 SEO copywriting tips are listed below.

What does SEO copywriting entail? The practice of developing well-optimized content that attracts people and helps search engines to better display your material on SERPs is known as SEO copywriting.

In this lesson, we’ll go over the fundamentals of SEO copywriting as well as some pointers on how to improve your writing.

What is SEO Copywriting and How Does It Work?

Content that is well crafted for both humans and search engines is known as SEO copywriting. There are three fundamental reasons why your company need SEO copywriting:

  • To increase qualified traffic at a low cost
  • To earn your audience’s confidence by offering the information they’re looking for
  • To persuade readers to act (download your app, subscribe to your podcast, buy something, etc.) and/or turn them into customers.

10 Steps to Successful SEO Copywriting

So, let’s get this party started. We’ll provide you with the secrets to SEO copywriting success. 

Beginning from the beginning, a well-thought-out piece of content is created. We’ll walk you through X steps to guarantee that your content is optimized and understandable by both search engines and people. 

Find out what your audience is looking for right now.

With Webinomy’s keyword intent analysis, you can find out what people are looking for.

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1. Select the Appropriate Keywords

The keywords for the content item that an SEO copywriter is composing must be identified. When developing a content strategy, some of these considerations will be critical:

  • Type of text (blog post, landing page, eBlast)
  • The text’s main goal (informative, subscribe, transaction, etc.)
  • Audience
  • Voice style and/or tone
  • Targeting the right keywords

Let’s speak about keywords, which are perhaps one of the most important aspects on this list. Keywords are keywords that people use to discover information on the internet.

You can get there by successfully targeting the proper keywords while keeping search intent in mind. 

You shouldn’t wing it when it comes to finding the correct keywords; instead, utilize internet tools to help you out. 

The Keyword Magic Tool from Webinomy may assist you. When you enter your main search phrase (“seed”), the program will suggest semantically related terms. Play around with filters to organize terms by search volume, keyword difficulty, or other factors.


There are a variety of factors that go into choosing which keywords are the Targeting the right keywords. Some businesses or writers may need to focus on high-volume, competitive keywords. However, most writers and businesses should look for mid-to-high volume keywords with low difficulty for targeting, i.e., relatively easy to target, yet have solid search volumes. 

PRO TIP: Our Keyword Difficulty rankings have just been revised to be even more accurate than before. For additional details, see our keyword difficulty update!

2. Look for questions that people are asking.

Essentially, search engines have evolved into answer engines. Others Also Ask on Google,, and sites like Quora or Reddit may all be useful resources for finding out what questions people have about your issue. 

You may also utilize Webinomy’s Topic Research Tool, which generates headlines, related questions, and other information depending on the keywords you provide.

Get the Latest News and Answers to Frequently Asked Questions

utilizing the Topic Exploration Tool

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Once you’ve figured out which inquiries come up most often, you can write a better response than your SERP competition. Look at what they’re doing, make changes, and make sure you answer the question completely. 

Is it necessary to include each and every question? No! Only the ones that are relevant to your industry. 

If you run a car dealership that just sells vehicles and doesn’t service them, you’re unlikely to generate material devoted to addressing servicing queries since you don’t provide that service.

3. Determine and map your search intent

Each homepage, as well as the material it contains, should be designed with the user’s aim in mind. Depending on where the client is in the customer journey, your content will change. Keeping this in mind, your keywords should fluctuate depending on the various purposes.


The “keyword intent” may be discovered by determining why a user types in your target keyword in search engines. This is a great tool that allows you to uncover the most effective sorts of keywords using the Keyword Magic Tool’s purpose criteria.

Webinomy has the benefit of automating the intent analysis work for you, enabling you to select keywords, monitor intent, and examine competition data based on those key positions. Let’s start with an overview of the various sorts of intent and how they are used. 

Intent searches may be divided into four categories:

  • Informational intent: Users desire to learn more about a certain subject, product, or industry. “Best coffee machines,” for example.
  • Users have navigational intent if they want to get to a certain site or page. “Types of Nespresso coffee machines,” for example.
  • Users are considering making a purchase and want to learn more about their alternatives. “Comparison of coffee machines,” for example.
  • Users with transactional intent want to buy a product or service. “Buy a new Nespresso coffee machine,” for example.

We can obtain a summary of’s keyword intent, as well as the expected search traffic for these four categories of intent, by looking at the Domain Overview:


Which keywords are the most effective for your campaign, even if you have a notion of the kind of phrases linked with your searcher’s intent? Our intent analysis metric comes into play here.

Let’s pretend you own a company that sells tomato plants and accessories. Customers should come to your site with the intention of comparing and perhaps purchasing.

When you use the Phrase Magic Tool to run a wide match search with the keyword “tomato plant,” you’ll get a wealth of information that will help you figure out what people are looking for and how tough it is to find it. The top three terms that consumers search for are rutgers, bonnies, and sungolds, according to the commercial intent filter.


With this knowledge, your text should focus on these keywords to closely match the user’s commercial search intent.

4. Look for Your Target Keywords in Competitors’ Articles

Enter your principal keyword into Google’s search box (or use Webinomy’s Keyword Overview Tool or SEO Content Template) to see what the top 10 search results have in common. This is the first thing a smart writer should do: gather optimization and copywriting ideas from your top rivals. 

With Webinomy’s SEO Material Template, you can immediately acquire SEO suggestions for your future content. You’ll be able to examine how your top ten rivals utilize your target keywords in their articles, as well as which semantically similar phrases they’re likely to employ, the sites that link to them, their readability score, and the length of their content. 


All of this information may be exported to aid in the preparation of your content outline, ensuring that you hit target keywords and monitoring which sites may be relevant to begin organizing your backlink outreach. 

5. Collect original information 

Sharing new and fresh info is an effective way to engage readers. This will assist you in generating backlinks to your page, which will improve your ranks. 

An outside writer will almost certainly lack all of your company’s knowledge (although they can ask the right questions before starting work). An internal writer may be lacking in information as well. As a result, data collection is critical. But what if you don’t have sufficient information to share?

  • You may conduct surveys to learn more about your consumers’ tastes, lifestyles, and so on. Then, after you’ve finished, share the results of your poll. Bloggers and news sites covering your sector may be able to reference your survey findings or simply post them on social media.
  • Examine your sales statistics to look for trends. This is particularly fascinating to consider during times of crisis, when numerous businesses are under significant stress (negative or positive). Writers in the industry will enjoy having access to inside information.
  • Customer-generated material may also be used. Inquire of your consumers for success stories and statistics on how your product or service has aided them in increasing sales. “Saving up to 80% more time on keyword research” is an example.

Accurate statistics, unique imagery, and catchy words inspire readers to share your message with their Twitter, Facebook, LinkedIn, and other social media followers. Start gathering data for content by brainstorming and coming up with data sources your firm already possesses.

When readers glance at Google’s search engine results pages, the title is the first thing they see (it may correspond to the headline of your copy, but not necessarily).

You want the headline to be attractive and provide the reader with useful information; this will raise your organic click-through rate (CTR) and pageviews.

Both consumers and search engines should be able to figure out what your content is about and what information they will discover on your page based on the title.

It’s crucial how you characterize your content to visitors and search engines. Here are some suggestions for your meta titles, meta descriptions, and H1 tags. 

Description in the meta:


Recommendations for your meta titles include the following:

  • It’s one-of-a-kind and contains your desired term.
  • It’s about 55 and 60 characters long. Title tags that are longer than 55-60 characters are truncated by Google, and their width is limited to 600 pixels (but this can sometimes vary depending on the device being used). 
  • Sends a message that appropriately reflects the content and purpose of the search. Users will just leave the website if the content does not meet their expectations after clicking the headline. This will show Google that you are not offering relevant material to your users, which may have an impact on your results. 
  • A Call-to-Action is included. A call-to-action (CTA) is an important addition to your title or meta-description. CTAs should entice visitors to visit the website.

Description in the meta:


Recommendations for your meta descriptions include the following:

  • Contains the keywords you’re looking for.
  • Calls to action and/or emotional appeals
  • It’s about 140 and 160 characters long (1-2 sentences). It won’t fit if it’s too lengthy; Google will truncate it, and consumers won’t comprehend what your site can provide.
  • It should be one-of-a-kind and accurately define a website. Make it meaningful – give them a reason to go to that particular page. Google recommends scattering information such as price, manufacturer, and so on across a page.

H1 Tag:


Recommendations for your H1 tags are as follows:

  • It fits within the width of 600 pixels. Readers may view the whole title inside this space. Otherwise, it is truncated by Google.
  • “10 Quick Ways to Create the Perfect Title” is an example of a title that includes numbers. List headlines get up to 2x more traffic and shares than other sorts of articles.
  • [interview], [interview], [interview], [interview], [interview], [interview], [interview], [interview

    [2021], [2022], [2023], [2024], [2025 Articles with bracketed explanations perform 38 percent better than those without, indicating that readers want to know exactly what they’ll receive when they click.

  • Includes terms like “learn,” “take,” “boost,” and “enhance,” among others. This could assist readers figure out what they’ll get out of the page.
  • Users are more likely to visit a website if emotional triggers are used to catch their attention and pique their curiosity.

7. Create content that is well-organized and easy to read.

At Pubcon Austin 2020, Google’s Gary Illyes said that flow and readability are critical for search engine results. As a result, ensure that your content is readable. You will lose your visitor if the terminology in the content is beyond their comprehension or the reading level is too advanced. 

You don’t have time to write?

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Half of the people in the United States are unable to read at an eighth-grade level. It’s not that they can’t read more sophisticated material; it’s simply that they don’t want to (especially online). This implies that if your material is too complex for particular audiences, it will not be shared, loved, or result in conversions.

You must be aware of your target audience. When investigating services, professionals will not accept a reading level of 7-8th grade. You need to win their confidence by seeming competent, thus up to a 12th-grade reading level is good for a more educated and experienced audience.

Here are the essential elements of legible copy: 

A good structure makes it as easy as possible for consumers and search engines to navigate your information. H2, H3, and H4 headers should reflect each new point. According to our findings, publications containing H2 and H3 tags perform better in terms of traffic, shares, and backlinks.

  • Headlines that can be skimmed without having to read them

Readers often scan before beginning to read. Only 16 percent of readers will read your material word for word, according to a Nielsen Norman Group research.

Make sure your headlines explain what a reader will benefit from reading certain paragraphs or the whole page.

When you consider search intent and what answers consumers need, you can provide those answers in your headlines and expand on them in the paragraphs that follow. 

  • Paragraphs that are both clear and instructive

Readers want to scroll through paragraphs to obtain the information they need fast, much like headlines. Scanning large walls of text may be intimidating and difficult. 

According to the Nielsen Norman Group’s eye-tracking study, consumers read in an F-shaped pattern:

1636648228_780_Top-10-SEO-Copywriting-Tips-Plus-Top-ToolsNielsen Norman Group’s Eye-Tracking Study is credited with this image. ​​

Make sure the paragraphs in the text are brief and start with the most important point. The key to outstanding reading and user experience is clarity and concision – the more white space, the better the user experience. 

  • numbered lists and bullet points

Bullets, numbered lists, and visuals that educate the user may be used to break up long paragraphs.

These tactics assist you in guiding your reader through the content without having them work too hard to obtain the information they want; they are also skimmable, which is an added benefit. 

You’re making the reader’s work simpler and your message more digestible by using fewer sentences. 

  • Subtopics are discussed in the copy.

Remember the following things from your earlier research: target keywords, top-ranking page structure, user inquiries, and questions. 

They may be broken up into paragraphs or grouped together, but they must all be included in the article and in a logical sequence.

Make careful you utilize terms that are easy to read as little as possible. You may also educate your readers on industry or brand phrases at the same time, but you must clarify what they imply and make the explanation as simple as possible.

Webinomy’s SEO Writing Assistant plugin may help you check the readability score. It evaluates your target keywords automatically and provides the best readability level for your material depending on your top competitors.

1636648230_76_Top-10-SEO-Copywriting-Tips-Plus-Top-ToolsRoger Ebert’s film review of The Lord of the Rings: The Fellowship of the Ring contains the following text.

You may also use this tool to:

  • Determine which sentences are too lengthy.
  • Find out whether sections of the copy may not be genuine.
  • Ensure that your material is well-structured for a certain keyword and produced in an SEO-friendly manner.
  • Make sure your content fits your overall brand language, whether it’s informal, neutral, or professional.

Get Recommendations for Writing

with the assistance of the SEO Writing Assistant

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8. Use visual aids

It is said that a picture is worth a thousand words. Use visuals on your website, such as movies, photos, charts, and infographics. Because it works, 74 percent of marketers included graphics in more than 70% of their content in 2019. 

Readers will spend more time on your website if you include videos, educational photos, charts, and infographics. They will also be more likely to share the visual across their social network accounts. This method might possibly expand the reach of your content, and the media could be utilized in Google SERPs if properly optimized.

Also, don’t forget to include picture alt tags (descriptions for images you use throughout your copy). With the popularity of Google’s image search increasing, you should take advantage of this trend by including short, concise explanations for your graphics. More information may be found in our Image SEO and Alt Tags Guide.

9. Use call-to-actions (Calls-to-Action)

The goal of SEO copywriting is to move consumers farther along the customer journey. Calls-to-action come in helpful in this situation. 

Remember when we spoke about “search intent”? Include a CTA that directs readers to another page that targets keywords with navigational purpose, and so on, if users come on material that was created for informative intent.

This will boost the conversion rate of your text and the ROI of your content from a copywriting standpoint. This might help your SEO by increasing page visits, decreasing bounce rate, and sending favorable engagement signals to Google.

As readers may not read the full page, include a few CTAs throughout your material. Add one CTA after a few opening lines, another in the center of the page, and then another towards the conclusion. 

10. Good Internal & External Linking Structure

You’re merely following Google’s idea of “there’s always more information out there” when you provide a link from your article to an internal or external website.

But why would you use internal and external links to send users away from your page?

  • You may increase confidence in your material by connecting to external resources. When you want to incorporate some statistics or back up a claim you’re making, a link to an authoritative source might help.
  • You may lead consumers through their customer journey and direct them to sites that convert by connecting to internal content. You may also provide a link to other information that expands on the topic you’re discussing. This will demonstrate that you are an useful source of high-quality material, causing the reader to stay longer on your site.

More on the value of internal connections and how to properly implement them may be found here. There’s also a section on external connections.

To eliminate distractions from your text, make sure the external link opens in a new window. 

Do you need assistance with your content creation? Webinomy’s Content Marketplace allows you to purchase SEO-optimized content. The Content Marketplace is a location where you can hire a professional copywriter to produce your content.

If you want to conduct your own SEO copywriting, here are several resources to assist you with all of the above (and more!): 

Webinomy’s Best SEO Copywriting Tools:

  • Keyword Magic Tool is a tool that helps you narrow down your keyword research and uncover the ideal keywords to target in your text.
  • Topic research is utilized to come up with fresh content ideas and find out what people are looking for when it comes to your topic (subtopics and questions).
  • Organic Research is used to identify the best-performing competitors for your field from which to learn.
  • SEO Writing Assistant will assist you in optimizing your text based on your top ten Google competitors. Download the add-on to assess the SEO friendliness and originality of your material, as well as to alter the readability and consistency of your tone of voice as you write.
  • After your material is published, On-Page SEO Checker may assist you in setting up monitoring to get SEO tips for increasing your rankings.
  • To obtain SEO suggestions for future material based on your top-10 rivals, use the SEO Content Template.

Other Writer-Friendly Writing and Editing Tools:

  • For measuring the performance of your pages, use Google Search Console and Google Analytics. Examine what has worked in the past, what needs to be changed, and what may be enhanced based on user behavior on your sites.
  • Google Trends may be used to see what subjects are popular and for keyword research (it displays the volume of a search query as well as similar phrases to consider).
  • Grammarly can help you identify all of the errors in your copy’s grammar and increase the content’s clarity and engagement.
  • The Hemingway App will help you enhance your readability by detecting overly convoluted phrases in your text.
  • will show you questions that have been asked on the subject you’ve selected.
  • To collect data, you may use Typeform/Google Forms to construct and execute surveys.
  • Bitly/Short URL may be used to shorten your page’s URL, measure link clicks, and social media sharing performance.
  • For your website, articles, and social accounts, Canva can let you create personalized photos, social shares, animations, and infographics. 
  • You can discover high-quality, royalty-free photographs on Unsplash, Flickr, and Pixabay.
  • Google Docs and Google Sheets may be used to improve team collaboration on copy and monitor content calendars.

It’s time to get started now that you have the information and resources you need. Good luck with your SEO-friendly material.

Find out what your audience is looking for right now.

With Webinomy’s keyword intent analysis, you can find out what people are looking for.

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