Top 3 Viral Marketing Campaigns to take Inspiration from

The internet is flooded with viral marketing campaigns. But which ones were the most successful and what can be learned from them? This article will explore three of the most popular campaigns in recent history, including Crazy Rich Asians and Pokemon Go. The lessons each campaign taught us about not just how to market on social media channels but also how to engage users over an extended period of time is worth exploring for any company looking for a more innovative model that could help grow their brand into a household name.,

The “best viral marketing campaigns 2021” is a list of the top 3 viral marketing campaigns that have been successful in recent years. They are the “Kony 2012”, “The ALS Ice Bucket Challenge”, and “Coca-Cola polar bears”.

Marketers want to get the word out about their business to as many people as possible, and they often do it by attempting to make their content go viral. Viral marketing is a tactic that marketers use to swiftly distribute their message. A viral marketing campaign, like a biological virus, spreads from one person to the next, resulting in a big number of views, significant social shares, and extraordinary brand exposure.

A viral marketing strategy should be able to tap into the customers’ emotions, particularly positive ones such as pleasure and amazement.


The truth is that few people understand what goes into creating a great viral marketing campaign until it begins to spread. Some businesses, on the other hand, have figured out what makes their target demographic tick. In truth, there are several recurring themes in such ads that marketers may use to their advantage. Let’s take a walk down memory lane and look at the top three viral marketing efforts over the last few years. There’s a lot you can learn from them since they know just how to connect with their target consumers.

1. Campaign for Old Spice’s “The Man Your Man Could Smell Like”

With its hilarious and out-of-the-box commercial campaigns, Old Spice is the king of viral marketing. It debuted its brand persona, the Old Spice guy, in the 2010 ad “The Man Your Man Could Smell Like.” Isaiah Mustafa, the Old Spice guy, caused a sensation with his commercial, which was designed to appeal to a female audience while still sending a subliminal message to males to purchase Old Spice. The commercial has received a lot of favorable feedback and YouTube views, with over 54 million views to date.


After the commercial was released, Wieden + Kennedy created a series of over 200 short spots starring Isaiah Mustafa, responding to comments and queries raised on social media sites such as Twitter and Facebook. The campaign resulted in a 1,000 percent increase in Twitter followers, with over 600,000 people like the advertisements on Facebook!

When Visible Measures compared the “Old Spice Responses” to popular viral videos at the time, the campaign came out on top.


Important Points to Remember

  • Wieden + Kennedy was a master at using social media to engage clients. Instead of employing the same approaches that consumers are already accustomed to, you may utilize social media platforms to engage them in an engaging manner.

  • Procter & Gamble did not offer any discounts or ask buyers to buy Old Spice, it just gave a suggestion and managed to catch the attention of consumers through the ad. Buyers might buy the Old Spice body wash without consciously realizing why they did so! The lesson is to be creative. Use social media channel to foster brand loyalty in an altogether new way.

  • Without a question, the marketing strategy was innovative, but the amount of integration across numerous platforms, such as social media and television, was outstanding! You, too, can take a holistic approach to marketing channels and leverage diverse platforms in the most effective manner.

  • The Old Spice guy reacted to the chosen Tweets with YouTube videos within 24 hours. The same notion of real-time reaction that works on Facebook and Twitter can be used to your company to keep the dialogue going.

  • You may gain your audience’s trust by personalizing your message. People didn’t expect to receive a response to their inquiries on social media back then. This is where the Old Spice campaign really took off. The worldwide audience was wowed by custom YouTube videos created in response to the tweets!

  • To increase fame, the firm responded to celebrities’ tweets such as Kevin Rose, Alyssa Milano, Justine Bateman, Rose McGowan, Kelvin Rose, and others. Justine Bateman’s tweet is below:


Old Spice’s response to the tweet was as follows:


The firm might reach a large number of its target viewers by responding to celebrity tweets. You, too, may profit from the extensive network of influencers. Influencers can readily share your marketing message with their social media following.

2. Campaign for Dove’s “Real Beauty Sketches”

In April 2013, Unilever, with its ad agency Ogilvy & Mather Brazil, came out with Dove Real Beauty Sketches campaign to empower women about how they look. The campaign was a short film featuring an FBI-trained sketch artist Gil Zamora. He was shown sketching two portraits of women based on the description given by them and on how they were perceived by strangers. Neither did the artist himself look at the appearance of the women, nor were the women aware of the social experiment.

The portraits were then put side by side to see whether there were any noticeable variations. The depiction based on the description of a stranger was more appealing than the portrait based on the description of oneself. “You are more lovely than you believe,” the campaign’s theme was intended to communicate. The video for the Dove Real Beauty Sketches campaign is below:


The movie was seen over 114 million times in the first month alone, and it was published to 33 Dove YouTube accounts in 25 languages, reaching customers in over 110 countries.

The Dove Real Beauty Sketches video was the most viewed Internet video of 2013, according to Visible Measures. The number of YouTube subscribers, as well as Twitter and Facebook followers, has skyrocketed. Not only did the film become viral throughout the world, but it also won 19 Lions, including a Titanium Grand Prix.

The campaign didn’t concentrate on Dove’s goods, but rather on altering a woman’s perspective of herself, as well as influencing how Dove is seen as a corporation. “Women aged 18-34 are twice as likely to think positively of a business that created an empowering commercial and almost 80% more inclined to like, share, comment, and subscribe after viewing one,” according to the study. Dove wants to make women recognize that they are unduly critical of themselves via the film in order to make them feel better about their looks.

Important Points to Remember

  • The Dove Real Beauty Sketches campaign demonstrates that marketing your business is more than just promoting your goods and services. Instead, customers are drawn to a brand that makes cultural allusions. Buyers come encounter advertisements for a variety of goods and services. As a result, delivering a social message to them becomes intriguing.

  • The ad went viral because it was able to emotionally connect with the audience. The video’s theme was one that many people could connect to. The concept was unique, and the information was compelling without being salesy. The advertisement sparked societal debate and sensitivity about a woman’s appearance. It elicited sentiments of warmth, excitement, and confidence in women. Empowerment is a strong weapon that may improve your company’s brand image. As a result, cultivate a positive connection with your audience.

  • It is critical to develop the greatest possible content to distinguish your company as you begin your marketing campaign. Your next step should be promotion. Dove has great social media methods for efficiently marketing the brand, which led to celebrities and other companies entering the discussion and sharing the video with others. The capacity to share your campaign is critical to its success. Involving consumers in your campaign and giving them a place to talk about it is an excellent method to strengthen customer relationships.

  • When communicating your brand message, employing the second-person pronoun “you” to address your audience directly guarantees a personal touch. Dove might connect with the audience and demonstrate that it cares about each of them by stating “You are more lovely than you realize.” The marketing had the effect of making individuals believe they were helping a social purpose by purchasing Dove goods.

  • Dove kept a real-time eye on the campaign, reacted to dialogues, and tweaked its efforts to increase engagement and market penetration, ensuring that the video was viewed by the correct individuals. It’s critical that you keep track of your campaign’s outcomes. You, too, can provide an omni-channel client experience by using technology. Analytics will provide you with in-depth information on your clients and their purchasing habits.

3. Ice Bucket Challenge for ALS


The ALS Ice Bucket Challenge began in 2014 as an online campaign to raise awareness and finances for individuals living with Amyotrophic Lateral Sclerosis (ALS). In only eight weeks, the campaign was able to raise $115 million! Individuals were challenged to dump a pail of ice cold water over their heads and challenge at least three other people to do the same while donating to the ALS Association.

With over 17 million individuals taking part in the challenge throughout the globe, the ad was a huge hit and went viral. Bill Gates, George W. Bush, Oprah Winfrey, Tom Cruise, Mark Zuckerberg, Rihanna, Tim Cook, Rafael Nadal, and Cristiano Ronaldo were among the celebrities that took part in the challenge. Bill Gates’ Ice Bucket Challenge is seen in the video below:


In addition, the challenge became viral on social media channels.


Important Points to Remember:

  • Before the challenge, very few individuals were aware about ALS. After the challenge, however, things changed, and it was all over Twitter, Facebook, YouTube, news, and events. The cause for this was the campaign’s increased prominence. You must raise brand recognition via a variety of marketing methods. People will only purchase from you if they have heard of you.

  • Participants in the Ice Bucket Challenge were just need to pour a bucket of ice cold water and contribute. The challengers were not needed to put up much effort since the goal was kept simple and straightforward. Customers don’t have the time or patience to go through a lot of text to get the gist of your message, so keep it short and sweet.

  • The task was just for a short period of time, so there was a feeling of urgency. The challenge had a 24-hour deadline for acceptance and completion. This was the cause for the campaign’s rapid and widespread spread. You may generate a feeling of urgency for your audience to purchase from you by giving short-term discounts and releasing limited-time deals.

  • You must strike the proper emotional chord with your audience for a campaign to become viral. As amusing as it was, the Ice Bucket Challenge elicited a joyful and high arousal reaction. You’ll be able to connect with your audience on a human level if you keep your campaign amusing, which may lead to more engagement. Your campaign’s chances of becoming viral will rise if you target the correct emotions.

  • Like the Ice Bucket Challenge, doing something unique and odd that hasn’t been done before may help your campaign get traction.

  • Participants were required to challenge at least three other people to the Ice Bucket Challenge. One of the reasons the campaign went viral was because of this. A viral loop is generated when one person informs three other individuals about the challenge, and those three tell the other three. You, too, can keep your campaign alive by establishing a call to action and urging your audience to share information about it with others.

  • By enlisting celebrities in the challenge, the campaign gained traction as their fans joined in, resulting in global publicity. Celebrities willingly recorded videos and donated donations, resulting in the campaign’s virality. You may reach a large audience by including influencers in your campaign.

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Last but not least,

You have a better chance of attaining the results you need in your viral marketing campaign if you increase your brand’s visibility and provide value to your audience. Even if the material is excellent, people must be aware of it in order for it to be shared and popularized. You need to come up with something that will attract the type of attention you want.

There is no perfect recipe for a successful viral marketing campaign. In reality, one of the most challenging things for marketers is to become viral. It’s impossible to know what will make or ruin a viral marketing effort in advance. The preceding suggestions, on the other hand, should be on your radar if you want to enhance engagement and raise your chances of becoming viral.

The “best viral marketing campaigns 2020” are the ones that have been successful in recent years. They can be seen on social media, television, and even in movies. Here is a list of 3 campaigns to take inspiration from.

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