Top FAQs for SEO Split

As the internet continues to evolve, so do search engines. This includes new questions and concerns about SEO that many businesses are still learning about. In this post, we’ve compiled some of the top most common queries on this topic for your convenience!

The “are faq pages good for seo” is a question that many people have asked. In this blog post, we will answer the question and provide you with some top FAQs on SEO Split.

What is SplitSignal used for? What’s more important: sessions, click-through rate, or rankings?

  • SplitSignal tracks Organic Clicks from Google Search Console-connected websites. We may also manually obtain CTR statistics from Google Search Console for paid pilot users. 
  • In the future, we’ll look at more measures. Do you have any suggestions for additional metrics? Please email [email protected] if you have any questions.

What are the minimal requirements for doing a statistical SEO split-test? What are those bare-bones requirements?

Three items are required to conduct a test: 


  • The product and category pages on the website must have a compelling ‘concept.’
  • The website must have more than 500K organic monthly visits.

Per Test:

  • Organic Traffic – The test group received 100K organic sessions each month.
  • Templatized Pages – Each test group received around 300+ templatized product/category pages. Product pages, category pages, blog/article pages, and so on are all examples of templatized pages.

Top-FAQs-for-SEO-Split Websites with templatized pages as examples


  • These limits improve the likelihood of a statistically significant outcome greatly. 
  • A statistically significant test is more likely when a website has a lot of visitors and pages. When additional data becomes available, we may reevaluate these levels.

How are the pages for the Variant and Control groups identified?

SplitSignal employs cohort analysis instead of a data science team to separate pages in the test group. We created two statistically comparable groupings of pages using 100+ days of historical traffic data. This split improves the test’s accuracy and accounts for external variables like seasonality, Google Algorithm adjustments, and more. 

How does SplitSignal know when Googlebot (Chrome Headless Browser) visits the Variant group URLs?

While we can’t predict when Google will index the updates, SplitSignal uses URL information from Google Search Console to offer an indication of when each page was seen by Googlebot. In our experience, Googlebot views around 60% of Variant sites in week 1 and the remaining 40% in week 2. After visiting the website, it may take a few days for changes to display in the Google SERPs. This is entirely reliant on the amount of organic traffic your website gets on a monthly basis. 

The following example indicates that every one of the 460 pages in a variation group has been viewed (100%): 

Top-FAQs-for-SEO-Split “Pages visited by Googlebot” is a screenshot from the SplitSignal program.

Client-Side vs. Server-Side Variant Group Change Management

Split-testing for statistical SEO is divided into two categories. 

After the page has loaded on a browser (“client”), the Javascript code makes a modification to a Variant group. This is known as client-side testing. Every time a visitor visits the website, the code is triggered from a CDN. Client-side change management is used by SplitSignal.

Server-side SEO testing involves making changes to Variant pages on the web server directly. Server-side modifications are hardwired, rather than fetching the original version and updating after a few milliseconds. They are triggered before the client receives the page (i.e., the browser.) 

Is there any flickering?

Flickering is a term used to describe the phenomenon of light flickering. When people open a web browser, they view the Control version of the website before it immediately switches to the Variant version.

In the roughly 100 tests we’ve done thus far, we haven’t seen any significant flickering. SplitSignal enables users to preview changes before initiating a test, allowing them to assess the UX/UI effect before going live. Even though Googlebot is our primary stakeholder in these testing, we nevertheless place a high value on the user experience. 

SplitSignal can test a variety of aspects.

  • Tests on the title tag
  • Meta tag evaluations 
  • Header check (example: Change the header from h1 to h2) 
  • Move Elements (e.g. moving <h1> before <img> or moving content)
  • Delete Elements (e.g. removing an <img> or piece of content)
  • Add Elements (e.g. add new <p> to page).

We’re always looking at possibilities for new test kinds.

Is it possible to run numerous tests at the same time?

Users can run as many tests as your website allows, as long as each test meets the minimum thresholds for traffic & pages. It is important to note that once a page is selected for a test, it cannot be selected for another test while it is still running in the first test. You would have to wait until the first test is complete or stopped in order to use that page again; We do recommend waiting around 7 to 10 days to run on those same pages again. We call this the ‘cool-down period.’ 

What impact does SplitSignal have on Core Web Vitals?

Core Web Vitials is something we take extremely seriously. Client-side split-testing has the advantage of having nearly little influence on Core Web Vitals. With our script, we’ve done comprehensive performance testing.

Because items like third-party code and JavaScript execution time might effect site speed, it’s necessary to think about them. We have yet to detect any speed improvements thanks to the SplitSignal JS code. From 300,000 monthly organic sessions to 50 million monthly organic sessions, we’ve evaluated websites. We recommend that your dev/engineering teams do a performance test in the form of a 2-day proof of concept on either a staging dev/test or a live/prod site before executing a test.

Contact the SplitSignal team at [email protected] for further information.

Is it possible to see how a test will appear before it goes live?

Yes, the SplitSignal preview feature enables the user to see how the change will appear, ensuring that not just Googlebot, but also the user, sees the change. Our primary stakeholder is Googlebot, but we also place a high importance on user experience and do not want it to suffer.

1636656089_867_Top-FAQs-for-SEO-Split “Preview of the test” on the SplitSignal interface.

SplitSignal has access to what sort of data and information?

SplitSignal’s JS snippet examines access logs of requests to enhance SplitSignal’s quality and for usage in specific tool features (i.e. tracking Googlebot visits). From the moment of the first request, log data has a 45-day lifespan. The records are deleted after 45 days, and SplitSignal no longer has access to them.

  • SplitSignal and Webinomy do not disclose any information about your SEO split-testing with third-parties or other Webinomy products.
  • SplitSignal does not store any cookies in the browsers of its customers.
  • SplitSignal exclusively utilizes GSC data to separate pages before doing an SEO split-test.

NOTE: Users have the ability to disconnect from GSC at any moment.

The official privacy policy statement has further information: Webinomy’s Privacy Statement

Is it possible for me to test SplitSignal? 

We are providing qualifying consumers free SplitSignal use for up to 10 tests in a pilot/proof of concept from July 1st, 2021 to September 1st, 2021. 

There are two pilot alternatives available to us:

  • Done For You – a white-glove service in which the SplitSignal team drafts, launches, and analyzes your first 10 tests (cost: $5,000 one-time).
  • Done on Your Own – customers will be asked to write their own tests, get them approved by the SplitSignal team, and then deploy them within a 30-day timeframe. (no cost) 

Here’s where you can learn more about SplitSignal and apply for a pilot or proof of concept.

“Why FAQs are bad” is a question that I am often asked. In this blog, I will answer the question with reasons and examples of why FAQs are bad. Reference: why faqs are bad.

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