Top Paying AdSense Keywords and Best Adsense Niches in 2020

Google AdSense is a free advertising platform that allows publishers to earn money from their content. The top payouts are typically related to the most popular keywords and niches in your niche, so you can use these key words as the basis for an effective keyword strategy.

The “highest paying adsense niches” are the keywords that will bring in the most amount of money. The best adsense niches for 2020 are:

If you’re monetizing your site using AdSense placements, it’s only natural that you’d want the highest potential payout. Who wouldn’t want that? 

Because not all advertising pay equally, you must be careful about the niches you write in and what keywords you optimize for. If you can leverage your content to generate clicks and conversions in high-paying niches or keywords, you’ll be able to make more money from the ad placements on your site. 

This kind of plan will mean the difference between earning a few cents per click and generating substantial money that has a genuine influence on your life and company. 

We completed some study to assist publishers evaluate what type of earnings they might expect when they become AdSense publishers. We utilized Webinomy’s CPC Map tool to look at the highest-paying ad niches and keywords so you can start adjusting your content to accommodate them right now.

The Most Profitable AdSense Niche in the United States, Canada, the United Kingdom, and Australia

When developing content with the purpose of monetizing via the Display Network, finding the most successful AdSense Niches is a smart place to start, but bear in mind that there are differences dependent on geography. 

Let’s look at the greatest niches in the United States, Canada, the United Kingdom, and Australia, and keep in mind that targeting the appropriate niches may be much more profitable if you combine your expertise with the highest-paying keywords. 

In the United States, the Best AdSense Niche

Insurance is by far the most lucrative specialty in the United States, with an average CPC of $17.55. This category encompasses all sorts of insurance, including health, house, vehicle, and life insurance. Businesses are prepared to spend more for insurance ad clicks since the ROI may be quite great, even at significantly higher CPCs.


Following insurance, the top niches are:

  • At $12.08 per click, you can get an online education.

  • $6.45 per click for marketing and advertising.

  • The average cost per click for legal is $6.11.

  • Internet & telecom at $4.96 per click.

Following these niches, things start to fall apart a little, with nothing costing more than $2.28 per click. Even $1.90 per click from the jewelry business, for example, may mount up if you have or are establishing a site with a lot of traffic. It won’t pile up as rapidly as a $17.55 CPC, but with such a high CPC, you should consider volume and relevancy. 

In the United Kingdom, the Best AdSense Niche

Insurance is obviously the specialty with the highest CPC in the UK, with an average cost per click of roughly $6.86, similar to the United States.


No other niches even come close here, with Marketing and Advertising being the second most profitable with an average CPC of $3.49, closely followed by Internet & Telecom at $3.21 and then Cryptocurrency at $1.82.

In Australia, the Best AdSense Niche

The most successful niches in Australia are quite similar to those in the United Kingdom. 


Insurance is once again hands-down the best niche for publishers in Australia, with a CPC of $8.39. The next best niche is Marketing & Advertising at $4.12, Cryptocurrency at $3.08, Internet & Telecom at $2.67, and Online Banking at $2.09.

The Most Profitable AdSense Niche in Canada

Because the average cost per click in Canada is substantially lower than in other countries, Insurance has the highest average cost per click at $3.57. 


Following Insurance is the Marketing & Advertising niche at $2.74, Home and Garden at $2.21 tied with Internet & Telecom, and the Legal niche at $2.19. 

Overall, Insurance, Marketing & Advertising, and the Internet & Telecom niches are the most profitable across the board, which can be good to know if you are targeting audiences across multiple countries. 

The Highest-Paying Keywords in the United States, Canada, the United Kingdom, Australia, and Canada

While it’s helpful to know which niches will have the greatest CPCs in general, it’s also important to know which keywords will generate the biggest payments. 

There are two things to consider here: which keywords are the most costly and hence will give the most per-click revenue, and which keywords are the most popular and thus will generate the most clicks. You may change your content strategy to include a combination of the two in your material. 

The Highest-Paying Keywords in the United States

There is minimal overlap between the most costly and most popular keywords in the United States.


Geico insurance ($83.24), rapid car insurance quote ($69.72), and obtain auto insurance online ($67.28) are the most costly terms in the insurance sector. 

The most common terms, on the other hand, are farmer’s insurance (450,000 monthly searches), farm insurance (450,000 monthly searches), vehicle insurance (368,000 monthly searches), and trip insurance (368,000 monthly searches) (368,000). 


“Start online college now” ($68.22), “apply for online college courses” ($67.36), and “online college application” ($66.08) are the most costly keywords in the Online education category. Monthly search numbers for the most popular keywords range from 550,000 to 110,000 searches.


The most costly keywords in Marketing and Advertising are quite close in price, ranging from $27.85 for “email marketing” to $20.95 for “seo consulting services.” The most frequent keywords, which range from 90,500 to 135,000 monthly searches, are far more generic phrases like “PR” and “marketing.” 

The Highest-Paying Keywords in the United Kingdom

When it comes to the most costly keywords, the United Kingdom focuses more on life insurance and business-related insurance, with the top 5 most expensive phrases ranging from $28.83 for “low cost life insurance” to $42.25 for “business health insurance.”


Their most popular terms, on the other hand, are comparable to the top five in the United States, with vehicle insurance and vacation insurance taking each position. 


Marketing and advertising costs vary from $20.80 per click for a local SEO firm to $32.81 per click for a B2B advertising firm; most high-value searches will have higher CPCs. “Logo design,” “SEO,” “PR,” and “branding” are among the most popular keywords once again. These are simple to create content for.


The top five most costly keywords for UK audiences in the Internet and Telecom business vary from $36.80 for “3 mobile broadband” to $155.13 for “internet security firewall.” 

The most common terms in this niche in the United Kingdom have significant disparities, ranging from 22,200 monthly searches for “cyber security” to 90,500 monthly searches for “mobile phones.” Some of these searches are so wide that ranking high for them may be challenging, but they paradoxically get increasingly precise (and easier to rank for) as you go down the list.

Australia’s Highest-Paying Keywords

When comparing Australia’s statistics to the data from the previous two nations, it’s clear how diverse the details may be in various geographical places, even if the overall niche performance is comparable. 

The most costly terms were “family life insurance quotes,” which cost $53.34, and “life insurance quotation,” which cost $58.50. The most frequent terms, however, were vacation and vehicle insurance-related. 


CPCs for “web marketing company” varied from $31.62 to $112.93 for “search marketing company” in Marketing and Advertising. The most common terms in this country were similar to those in the UK, but with far lower search volume, ranging from 9,900 monthly searches for “marketing” to 33,100 for “advertisement.” 


Cryptocurrency has a wide range as well, highlighting the significance of study in your field once again. Their highest CPC was $50.51 for “how to purchase cryptocurrency in Australia,” and their lowest was $31.49 for “cryptocurrency trading sites,” which was still a good CPC. These are searches with a high level of intent. 


The most common terms were “btc,” which received 49,500 monthly searches, and “bitcoin price,” which received 201,000 monthly searches. All of these articles would make wonderful content themes and help attract a lot of traffic to your website.

Canada’s Highest-Paying Keywords

CPCs and monthly average search volumes in Canada are much lower than in other countries. As a publisher, though, there is still plenty of potential cash to be made.

The top 5 most costly keywords in the insurance sector vary from $12.47 for “commercial company insurance” to $17 for vehicle insurance price estimates, and these phrases are really rather diversified. The most frequent terms are quite similar to one another, with a common subject of “insurance,” which generates 40,500 monthly searches. 


In Marketing & Advertising, the average CPC is higher than Insurance, even though the Insurance industry yields more profit overall. The lowest CPC here on the top 5 list starts at $17 for “search engine marketing agency” and goes all the way up to $26.10 for “email marketing”. The most popular keywords are similar here to those from the UK and Australia, with vague terms like “seo,” “logo design,” and “pr” dominating the top slots. 


The Internet & Telecom niche has plenty of potential as well, with high average CPCs for the country, with network security monitoring being the most expensive keyword at $24.82. Their most popular keywords have a wide range of search volumes, though, with “internet” having a staggering search volume of 40,500 but the fifth most popular keyword being “cyber security” at only 6,600.


The 4-Step Process for Getting the Most Out of This Information

This is a lot of information in one place, and it may be tough to keep from feeling overwhelmed. To assist you, we’ve devised a four-step method that will enable you to profit from the knowledge presented in this article so far. 

1. Determine which keywords in the chosen niche should be targeted.

You’ll want to undertake industry-related keyword research to optimize for the most lucrative and popular phrases after you’ve decided which niches you want to target (and remember that you don’t have to adhere to the top niches we’ve discovered).

Use Webinomy’s Term Magic Tool to uncover the most relevant keywords with the best profit potential based on an industry-related “seed” keyword (such as “insurance”).


Here’s a tip: Experiment with sorting. If you filter keywords by highest CPC, for example, you’ll probably end up with long-tail keywords with little volume, but strong long-term potential. On the other side, if you’re searching for keywords with a lot of traffic, you’ll probably wind up with phrases with lower CPCs but a lot of potential exposure. Consider your approach and choose the best blend for maximizing revenue. 

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2. Find out which keywords your competitors are using to generate the most revenue.

Your competition may already know something you don’t, therefore it never hurts to acquire a couple of their finest keywords so you may benefit as well.

Imagine being able to see the terms that your competitors use to get the most traffic and income. You may accomplish precisely that using Webinomy’s Organic Research tool.

You just need to follow four simple steps under the “Positions” tab: 

  1. Go to the website of a competitor.

  2. To read the complete report, scroll down to “Top Organic Keywords” and click.

  3. CPC is used to sort the data.

  4. View a comprehensive list of prospective keywords that you can now employ to strike the ideal balance between high search volume and high CPC. 

Do this with at least 3-5 sites to get a solid understanding of the keywords you should be targeting and to create a diversified yet highly successful profile.


3. Select topics that will elicit the most interest.

When developing content, you want to uncover themes that will connect with your audience the best so that you can optimize your site for relevant adverts to display. 

This might be difficult on its own, but our Topic Research tool can assist you. Simply put in an industry-related phrase, such as “insurance,” and you’ll be given the headlines that resonate the most with those looking for articles on the subject.


4. Create content that has the best chance of ranking.

It’s fantastic to write amazing content that targets high CPC and search volume keywords, but it won’t matter if you can’t attract visitors to your site to read the material, see the ad, and then click.

This implies that your content must be optimized in order to rank as high as possible in the SERPs.

In a matter of seconds, our SEO Writing Assistant can analyze the readability, SEO potential, originality, and tone of every piece of material you produce.


The tool will provide precise recommendations on how to increase your post’s potential ranking, providing you with practical advice that can help you boost your content’s SERP rating and, as a result, generate more cash. 


When it comes to monetizing your site as a publisher, you need do more research to verify that you are receiving the highest potential compensation. However, keep in mind that you’ll be more likely to succeed if you choose the most lucrative niches that are related to your target audience.

Consider your target audience and what would be most useful to them. The more relevant the ad, the more likely they are to click, which is how you increase your total income.

Are you looking for a way to estimate ad income and monetization possibilities using Google AdSense? Use our AdSense Benchmarking Tool to see how well you’re doing. 

Watch This Video-

The “Top Paying AdSense Keywords and Best Adsense Niches in 2020” is a blog post that will help you find the best keywords for your website. The article will also provide you with the top paying keywords. Reference: $1,000 cpc keywords.

Frequently Asked Questions

Which AdSense niche pays the highest?

A: The answer to this question is a little less definite than the others, but I would say that it depends on your niche. The highest paying ads are those which are in demand by people with certain interests and demographics – such as fly fishing or traveling. You can check out to see what keywords have been trending recently across various countries so you know where your audience might be concentrated if theyre not already centered at Googles headquarters (Googleplex).

What are the highest paying AdSense keywords?

A: The highest paying AdSense keywords are classified as health, beauty, and home.

How do I find high paying keywords for AdSense?

A: To find keywords that are high in search volume, you should use Google Keyword Planner. Enter a few of the most common keywords related to what your website is about and compare their average monthly searches for each keyword.

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