Ultimate Keyword Research Checklist: Webinomy

A comprehensive research plan that walks you through the process of coming up with a keyword and finding the best results for it.

The “advanced keyword research” is a checklist that can be used to help with finding the best keywords for your website. The list contains different aspects of keyword research, such as how to find long-tail keywords and which search engines are most relevant.

How do you go about finding the best keywords for SEO, PPC, and content marketing?  

We’ll lead you through a step-by-step process for creating the perfect keyword list for your SEO, PPC, and content marketing efforts with Webinomy’s ultimate keyword research checklist.

We’ll start with your keyword research and work our way up to mapping your optimized content strategy to the proper keywords depending on searcher intent.

Webinomy’s worldwide databases include over 20 billion global keywords, making it the ideal spot to begin your keyword research. 

Simply inquire as to why these 137 specialists like Webinomy.

This checklist outlines a simple procedure for anybody to begin creating master lists of target keywords in any industry or specialty. 

All you need is:

  • A Webinomy account is required.
  • Microsoft Excel or an application of a similar kind

I’ll go through each step in further depth in the body of this article. Download the PDF version of the checklist below to preserve it for future use.

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After some experience, you’ll be able to use the capabilities of our keyword research tool and generate master lists in under thirty minutes.

Find out what your audience is looking for right now.

With Webinomy’s keyword intent analysis, you can find out what people are looking for.

ADS illustration

1. Use the Search Bar to look for your main keyword.

First and foremost. Consider the single term or phrase you believe visitors would use to find your home page on Google.

It might be a product your website offers, a typical issue your consumers have, or a question your website solves. Choose the term that best reflects the advantage of visiting your website and start with it. In the end, a 1-2 word sentence will enough.

Remember that keyword research should be flexible and innovative, and that you can always start again with a new term.

The interface displays a Term Overview report when you input your keyword into the Webinomy search field.

Let’s say we own a website that provides gardening tips and items as an example. I’ll start with “tomato plant” and work my way through the research process.

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All of the data Webinomy has on the term “tomato plant” is shown at the top of this dashboard:

  • amount of monthly searches
  • the number of outcomes
  • CPC (cost per click)
  • Intent to search
  • level of competition
  • Seasonal variations 

Below are examples of keyword variations, questions, and related terms, which can provide you with enlarged lists of keyword suggestions. If you click on one of these sample widgets, the Keyword Magic Tool, which is the following stage, will appear.

The “head,” “body,” and “long tail” in the graph below that gauges search volume and conversion rate of keywords are the three primary buckets that SEO and PPC specialists categorize keywords into based on their popularity and specificity. 

Head terms, also known as “short tail,” are often one or two-word search phrases with no discernible purpose. 

Body phrases are more precise and frequently have more words in them. You may obtain a better picture of the searcher’s purpose by include additional terms in the search query.

Long-tail keywords are three or more words in length, have a lower search volume, and depict a particular circumstance or purpose from the searcher. 

The following graph is the simplest way to think about these terms.

1636674236_788_Ultimate-Keyword-Research-Checklist-WebinomyLong tail keywords have the potential to convert at a high rate.

Here’s an example: 

“Tomato plant” is a high-level query with a significant amount of searches.

Body words such as “tomato plants for sale” or “when to plant tomatoes” reflect precise purpose and have lower search volumes on average.

“Why are tomato plants turning yellow,” for example, is a fairly narrow inquiry with even smaller search traffic.

Long-tail keywords are located in the long “tail” extending to the right of the graph, where search traffic is often low but the potential conversion rate is high since the query demonstrates extremely particular intent.   

In general, when the number of searches drops, more long-tail keywords surface, and the conversion rate rises. 

Marketers may tailor their content to meet long tail keywords for a greater conversion rate than head keywords, which have a lot of traffic but a lot of SEO and sponsored competition.

What’s the best way to discover these high-potential keywords? The Keyword Magic Tool is the greatest approach to discover long-tail keywords on Webinomy. Based on the term given, this tool provides a list of expanded search words. 

Take a look at a Term Magic Tool report for the keyword “tomato plant,” for example. If you have a Webinomy account, you can access this report by clicking here.

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A comprehensive list of keywords based on the term “tomato plant” may be found here, sorted by search volume. 

That means you’ll uncover the less common and more precise terms as you scroll down the report. 

You may also use the to filter your report:

  1. filtering questions 
  2. filter by kind of match 
  3. on the left, subgroups 
  4. Keyword Difficulty (KD percent), CPC, Intent, and other parameters may be filtered. 

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When compared to the body phrases “when to plant tomatoes” (4.4k) and “tomato plants for sale” (4.4k) or even the head phrase “tomato plant,” the lengthy tail phrase “why tomato plants become yellow” has less volume (1.6k) (49.5k).

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While the long tail term has the smallest volume, it will be simpler to target due to the query’s specificity.

To persuade tourists, we’d tell them that insufficient nitrogen levels in the soil may be one of the causes of yellow plants. Then, in addition to the information that answers their question, we may provide a remedy, such as a test kit to determine your soil’s nitrogen levels.

How does it work? 

The more specific the user’s purpose, the simpler it will be to target a term and provide an appropriate solution to their issue. 

In step 9 of this checklist, we’ll go over how user intent fits into your marketing funnel.

3. Use Keyword Difficulty (SEO) or Competitive Density Filters (PPC)

Maybe you’re having problems sifting through this big list of keywords to identify the most attainable goals. Fortunately, Webinomy has filters that will help you exclude extremely competitive terms that aren’t worth your effort. 

There are two useful measures that assess competition in every keyword report: 

  1. Difficulty of Keywords in SEO 
  2. PPC Competitive Density 

A higher Keyword Difficulty score indicates that authoritative domains are ranking on the first page of results, and outranking the sites in the organic results will be difficult. 

A higher Competitive Density score indicates that the term has a large number of domains bidding on it.

To rank a PPC ad for a keyword with a high cost-per-click and a high Competitive Density, you’d have to bid high and have a flawlessly optimized landing page. To begin, you should concentrate on terms with a low Competitive Density.

You should concentrate your SEO efforts on keywords with a low Keyword Difficulty. Longer keywords are often associated with lower keyword difficulty and competition levels.

In our case, compare the degrees of competitiveness and difficulty:

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The Keyword Difficulty and Competitive Density fall as the phrases grow more detailed. 

Despite having the greatest competitive density, “tomato plants for sale” has a lower organic difficulty score than “when to plant tomatoes.” 

In this scenario, rather than advertising, it would probably be better to target “tomato plants for sale” via SEO efforts.

Apply filters to clear out keywords with high Keyword Difficulty and Competitive Density scores to examine just the most targetable terms.

Filters for both metrics may be applied to a report at the same time. The filtering options may be found in the sample below.

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4. Add Searcher Intent Filters

Webinomy’s new intent filter is a one-of-a-kind filter that analyzes and focuses on intent-targeted keywords. 

The four categories of search intent might reveal a searcher’s motivation for doing a search. 

Informational intent refers to a want to learn more, while transactional and commercial intent refers to a desire to act or make a purchase in the future. 

The term “navigational intent” refers to a searcher’s purpose to use a search engine to find a certain page or website on the Internet. 

As a result, depending on your campaign’s aims, you should check for various forms of intent. 

Do you want to increase your brand’s visibility and authority? Add an informative purpose filter to uncover keywords that you may use to target with instructive material.

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Do you want to increase the amount of high-intent traffic that converts? To investigate these terms, filter for transactional purpose.

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These filters, like the ones stated before, may be combined. A filter for commercial keywords plus low keyword difficulty, for example, might provide prospects for garnering important visitors.

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Find out what your audience is looking for right now.

With Webinomy’s keyword intent analysis, you can find out what people are looking for.

ADS illustration

5. Submit the Keyword Manager with the Filtered List.

This is a simple process that must be completed. Make sure you submit a filtered list of phrases to the Keyword Manager every time you create one. 

This allows you to compile all of your research into a 1,000-keyword master file. Using the checkboxes in the far left column, you can select all of the keywords, the first 100, the first 500, or individual keywords when exporting keywords from the Keyword Magic Tool.

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You’ll want to discover additional closely connected searches after obtaining Phrase Matches based on your initial keyword. Change the Phrase Match filter to a Related filter while preserving your primary term in the search field.

The relevance of the keywords in this list to the questioned keyword is determined by how similar their search results are to the queried keyword’s search results. 

This helps you to locate additional search words connected to your issue, even if they don’t include your primary goal keyword.

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Keyword Difficulty and Competitive Density may both be used to filter this report. Select any relevant term that stands out to you from this list and add it to your Keyword Manager list.

7. If there are any other keywords, repeat steps 2–6.

Rep the process with other themes that you believe your site should target, just like you did with your initial keyword.

Pull another Phrase Match report with any necessary filters after entering your first new subject into the search field.

After you’ve compiled a new list of target keywords, export it and repeat the process for each related subject you wish to target. Within Keyword Manager, send all of your exports to the same list.

8. Use Keyword Manager to update your Master List’s metrics.

The next step is to use Keyword Manager to export your master list. The best part about this tool is that you may refresh your metrics before exporting to ensure that your exported file has the most up-to-date data. 

To acquire the most up-to-date Webinomy statistics on competition level, KD percent, SERP Features, Click Potential, and top rivals, just click the “Update metrics” button above your list. 

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The rows will turn green after your list has been updated, and you’ll see the most up-to-date click potential and other data.

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After that, save your list as a spreadsheet. 

This spreadsheet will come in handy as you go through your SEO or PPC campaign. 

Keyword, search volume, keyword difficulty index, CPC, competition level, number of results, and trend will all have columns. Because the number of results and trend aren’t important in this procedure, you may either ignore or eliminate those columns from your spreadsheet.

Using Conditional Formatting to colorize the metric columns is a simple way to help organize your spreadsheet. 

To begin, apply filters to your document and choose the column you wish to format. 

After that, pick Conditional Formatting from the “Home” menu to add a color scale to each column that measures value (volume, KW difficulty, CPC, and Competitive density).

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To add color to your spreadsheet, use conditional formatting.

Green denotes a high volume, whereas red denotes a low volume.

KW Difficulty (low, medium, and high) – green for low, red for medium, and blue for high.

Green denotes a low CPC, whereas red denotes a high CPC.

Green denotes a low competitive density, whereas red denotes a high competitive density.

Adding color to these indicators will aid in visualizing and selecting the most realistic and lucrative keywords to target. Now you may look for the keywords with the greatest “green” volume and least competition. If you have a large number of keywords, the following stage will be more time consuming, but it will pay off in the long run.

9. Organize your master list by keyword purpose and align your keyword approach with it.

This last stage requires some critical thinking, but it is vital for getting the most out of your study. 

You’ll want to concentrate on why your audience searches (keywords) in addition to understanding what they search for (keywords) (intent).

There are several articles provided by SEO professionals on how to identify intent and distinguish between low and high intent keywords.

The purpose of someone searching on Google is known as searcher intent. They might be looking for general information, product research, or a shopping website.

Webinomy divides keywords into four purpose categories:

  • Informational – Searches for broad knowledge or solutions to particular questions. The terms who, what, where, why, and how are often used as keywords to signify this aim. This category includes single-word keywords like “tomatoes” or “gardening.”
  • Searches for a particular physical place or a specific area on the internet are referred to as navigational searches. Because the searcher wants to go to a particular shop, “tomato pie cafe harrisburg” would fall into this category.
  • Commercial – Searches aimed at learning more about goods, services, or brands. The terms “best,” “mens,” “womens,” and other product modifiers are often used to suggest commercial purpose. For instance, “best fertilizer for tomatoes.”
  • Transactional — Searches that have a high likelihood of resulting in a purchase or action (such as downloading files or signing up for a newsletter) in the near future. This bucket contains keywords that inquire about pricing, coupons, shipping expenses, and the purchase procedure. “Purchase low-cost tomatoes,” for example.

The more explicit a keyword’s aim is, the simpler it is to provide searchers exactly what they want. 

To take it a step further, searcher intent might be linked to your sales funnel. 

The simplest method to achieve this is to use the AIDA (Awareness, Interest, Desire, Action) model to map the four intent buckets. AIDA contains four phases, similar to searcher intent buckets.

1636674266_317_Ultimate-Keyword-Research-Checklist-WebinomyConversion funnel for AIDA marketing

The first phase of the funnel is Awareness (broad understanding of information), followed by Interest (interest in the topic), Desire (wanting something to remedy an issue), and lastly Action (buying a product, signing up for a subscription, etc).

You can classify a keyword’s searcher intent once you’ve determined where it falls in the conversion funnel. Every term in your marketing plan has a position in the funnel.

1636674268_410_Ultimate-Keyword-Research-Checklist-WebinomyUser Intent + AIDA = Strategy

Return to your keyword list and arrange it by purpose this time. From this, you can organize your website/marketing approach such that your message matches the purpose of each search.

The four phases of conversion should be targeted using various regions of your site, and you may execute an efficient marketing campaign by selecting the keywords that meet each step of the conversion funnel.

You might, for example, target all informative inquiries with instructional, high-level material that answers people’s questions. 

You should check to see whether your site is readily discovered for each search when using navigational keywords. If it isn’t, look at how you can improve your branding/overall exposure, particularly if your site is having technical difficulties.

Finally, sponsored advertising and landing pages that make it simple for searchers with the purpose to buy to make their purchase/buying choice might be targeted more aggressively for commercial and transactional queries.

Final Thoughts

This checklist should hopefully assist you in creating your first master keyword list and learning more about your unique search market. Create a comprehensive list of the top keywords in your industry to base your SEO and PPC efforts on. 

Any SEO, PPC, or content strategy benefits greatly from a comprehensive target keyword list. You’ll be gaining a valuable talent that will aid you in all aspects of digital marketing if you can master this approach.

Find out what your audience is looking for right now.

With Webinomy’s keyword intent analysis, you can find out what people are looking for.

ADS illustration

Watch This Video-

“Webinomy” is a keyword research checklist with step-by-step instructions. It provides a list of the most important steps in keyword research and how to implement them. Reference: keyword research step-by-step.

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