UTM tracking codes: Accurately Track Website Performance in GA

The rise of digital marketing has created an enormous need for marketers to track their website’s performance. UTM tracking codes are becoming a standard way in which websites can be tracked and monitored, with many marketers finding that these numbers give the most accurate representation on just how much traffic is coming from social media platforms like Facebook or Instagram.

The “google analytics” is a tool that allows marketers to track website performance in google analytics. This article will teach you how to use the “google analytics” for more accurate tracking of your website’s performance.

A unique URL that redirects to your website or goal landing page is referred to as a UTM tracking code. It assists you in determining which advertisements or links get the most clicks or conversions.

Your analytics will only monitor which website your clicks and conversions come from if you don’t use UTM tracking. That, however, is insufficient. Most marketers have many adverts on one page, whether they rotate or are in separate areas.

UTM tracking not only identifies the website from which your clicks and conversions originate, but it also identifies the individual advertising or links that brought you those clicks and conversions. These tracking codes may double, treble, or even quadruple your clicks and conversions without paying another dime if utilized correctly.

What are UTM tracking codes, and how do I use them?

UTM (Urchin Traffic Monitor) tracking codes are short pieces of code that may be added to a URL to assist you figure out which advertisements or links are performing better. This enables your analytics to quickly determine which UTM tracking codes received the most clicks and how many of those clicks converted. The aim is to use a separate UTM tracking code for each ad or link so you can readily see which ones are doing the best.

What is the significance of UTM tracking?

1. Taking measurements

Marketers often overlook the fact that outcomes that can be quantified and understood are much more important. How will you know where to spend your money if you can’t figure out which advertisements or links are generating the most clicks, conversions, and sales?

Let’s imagine you want to cycle three distinct banner advertising on a website. You examine your statistics and see that the website is generating a lot of clicks and conversions. Don’t congratulate yourself just yet. Your work isn’t done yet.

What if one of those advertisements was so compelling that it received the majority of the clicks and conversions? You’d have no clue which ad it was if you didn’t use UTM tracking. As a consequence, you continue to spend more money on all three advertising rather than deleting the two that provide bad results. Placing a unique UTM tracking code on each of those advertisements would enable you to know which ad had the most clicks and conversions, enabling you to allocate your money to the most effective ad.

2. Precision

I won’t identify particular websites, but the number of hits I’m expected to receive from banner advertisements and links is far greater than Google Analytics indicates. In reality, the figures don’t even come close. For exact figures from referring visitors, I generally depend on Google analytics.

Google offers UTM tracking for free, and it’s simple to incorporate into your statistics. Google Analytics, in my experience and those of others in the business, is much more dependable than the figures provided by the site where you are purchasing your advertisements.

3. Money

The math is really straightforward. Why pay for impressions that do not result in clicks, or clicks that do not result in conversions? Put your money back in your pocket or invest it in advertising and links with high click-through rates and conversions.

In Google Analytics, how to utilize UTM tracking

There’s good news! It’s quite simple, particularly if you utilize Google’s free URL generator. Make sure you have Google Analytics installed before you begin utilizing UTM tracking codes. Then go to Google’s free URL builder and create your first custom tracking URL.

1. Make sure Google Analytics is installed on your website. 2. Visit Google’s free URL builder page. 3. Create a unique URL for every ad or link. 4. Instead of linking to your website, simply use a unique URL. 5. Check under “ Acquisition > Campaigns” in Google Analytics to measure your success.

I strongly advise you to set up objectives in Google Analytics so that you can measure conversions as well as clicks.

Below is a screenshot of Google’s free URL builder, along with some comments to aid you in the process. Remember, all you’re doing is giving each ad or link a unique URL with tracking data.



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The “how to create utm codes in google analytics” is a blog post that explains how to accurately track website performance with Google Analytics.

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