Voice Search : 7 Ready

Voice search is quickly becoming one of the most important marketing and branding methods for businesses to grow. But how do you actually get ahead in voice?

Voice search optimization in 2021 is a topic that many companies are looking into. The “voice search optimization 2021” will be the perfect time to implement voice search.

Although voice search began as a tiny notion, it has grown to become one of the most essential themes in the search market. The simplicity with which individuals can search using speech is unparalleled, and they can’t get enough of it. 

Voice search began with smartphones and soon spread to smart speakers and voice assistants throughout the globe. Today, we are seeing a voice search revolution, with practically every age enthusiastically embracing the technology. 

Between 2019 and 2023, the number of digital voice assistants in use worldwide will increase (in billions)

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With the expected near-quadruple increase in voice search, it’s vital that we generate content that’s optimized for it. Otherwise, we’ll have a hard time gaining organic traction. Given the severe rivalry for search engine rankings, the road ahead will only get more difficult. 

By the conclusion of this post, you’ll have a better understanding of voice search and how to optimize your site and content for it.

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A Dialogue System for Voice Search

For those who are still unsure, voice search is a conversation mechanism. One that is considerably better and more sophisticated. 

What is the definition of a conversation system?

A conversation system, as the name implies, is a computer configuration designed to converse with a human person. It employs several kinds of communication as input and output signals, such as text, voice, gestures, and so on. 

Despite the fact that each conversation system has its own set of components, a dialogue manager is present in all of them. It handles the discussion approach and analyzes the semantics. 

The first spoken conversation system was used in 1977, and there has been continuous study and improvement since then. We’ve gone a long way with technology breakthroughs to produce one of the most helpful conversation systems.

Automatic speech recognition (ASR) is used to supply voice search devices with input signals. Text-to-speech (TTS) is also included in some of them for communicating findings. 

Before using a voice search device, you don’t necessarily have to activate the virtual assistant. The gadget will recognize the language in which the inquiry was asked as soon as it receives input. The question’s keywords will be collected, and the inquiry will be answered as a result. 

The results may be shown on certain devices with displays, but all other devices will respond to the searcher. One of the main reasons for the success and demand of voice search devices is their conversational tone. 

Why is voice search becoming more popular?

Consider yourself in the kitchen, cooking a new food, and being perplexed by the recipe procedures. You probably don’t want to use your smartphone with your not-so-clean hands, just like everyone else.

Consider what you might do to assist. You can surely utilize your voice search assistant to have the recipe read aloud to you and continue cooking as usual.

There are a plethora of scenarios and cases, such as the one above, when voice search comes to our rescue.

The following are some of the major reasons why voice search is progressively becoming the talk of the town:

Voice Search is Faster and More Convenient. 

Voice search is unquestionably quicker than conventional means of looking for a query, which is why it is the most popular reason for individuals to embrace the trend.

The following are the main reasons why mobile users throughout the world utilize voice search:

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When we do a faster search, we get faster responses.

It’s More Appropriate and Convenient to Use Voice Search 

No one wants to write their inquiries in today’s digital age, when time is money. People prefer to select the simpler option when their response is just a phrase away. 

We’d all prefer the latter option if we had to choose between typing and voicing a question like “which is the world’s second-highest mountain peak after Mount Everest?” for obvious reasons. 

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Perficient /digital is the source of this information.

Mobile Voice Search Is Ideal

It’s arguably the most important reason why voice search has become so popular and widespread among the general public. Because mobile users rely on voice search the most, smartphones have given way to search assistants and smart speakers. 

According to BrightLocal, a smartphone is used for 56 percent of all voice searches.

The aforementioned figure emphasizes the relevance of mobile in terms of voice search; mobile is critical to the search business. Voice searches on mobile, like regular searches, dominate those on other platforms. 

It’s simple for people to utilize their cellphones to access voice search on the move.

What is the Difference Between Voice Search and Traditional Search?

It’s not the same as entering a query on a PC when you ask a gadget to collect results for your query. Searching with our voices is a unique experience. Here’s how to do it:

Keywords for voice searches are longer and more conversational. 

When we talk to a smart gadget and ask inquiries, we usually ask the whole question rather than just a few phrases.

We may enter “make pudding cake” or “pudding cake recipe” on our PC.

“Hey Alexa, how can I prepare a pudding cake at home?” we could query while using voice.

The length of the terms in both searches is different, with our voice inquiry being longer and more conversational. Purna Virji, a top PPC expert and Microsoft Senior Manager, noted that voice search terms are longer than text search keywords. 

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The above insight has a direct bearing on how we do keyword research for content. 

For Voice, finding local listings is a top priority. 

The majority of voice search inquiries are for “near me” queries, which validates two points:

  1. Voice search is used to identify destinations to visit, hotels to stay at, and restaurants to dine at while on the road.

  2. People want knowledge about time and objects in addition to locations.

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Now that we know how often “near me” searches are, let’s have a look at the various locations from which these searches are conducted:

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As you may have seen, voice search is becoming more popular in public locations such as theaters, toilets, restaurants, and so on. The vast majority of these queries are for local companies and information about them.

The results of voice searches are quick and to the point. 

The highlighted snippets that we obtain on conventional searches are the majority of the results for our voice searches. To answer voice questions, Google largely depends on knowledge graphs and rich snippets.

Google recognizes that users demand rapid and instant results. The same is true for voice search, when direct replies are preferred. 

These straight responses are read back to the questioner in order to provide immediate findings. 

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When someone searches with voice, the rich snippet result is usually returned; this creates immediate results, which are a well-known feature of voice search results. 

Voice Search Keyword Research

Now that we understand how voice search works and its many qualities, we must learn how to do keyword research for this search trend.

When creating terms for voice searches, keep the following in mind:

  • Keywords for questions should be targeted. As previously said, voice search inquiries include many question terms such as how, what, when, why, and where. Make sure to include these terms the next time you add keywords for voice search.

  • In order to make the inquiry more conversational and human, “filler words” must be added in the question. “I, the, of the, on the, to, for,” and other filler words are instances. 

The principles mentioned above are critical to the success of your voice keyword research. For greater outcomes, your keyword approach should maintain the points in the loop.

You’ll have to put in some effort, but you’ll be successful in the end. SEMrush is a tool that may help you with keyword research.

I’ve been using this program for quite some time, and it consistently delivers. This tool provides a huge number of keyword options.

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“Keyword Analytics” is a distinct part that covers all themes in depth. When we search for any term, we obtain both “related” and “match” keywords to target the long tail, as seen in the above screenshot. 

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“Keyword Magic Tool” is all a keyword intelligence tool could possibly be. The thing that sets it apart from other tools is that it provides you with all of your desired outcomes in one spot. SEMrush also offers you with question-keywords, which are essential for voice search ranking.

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When we use the ” Topic Research” feature to look up a topic, it provides a list of frequently asked questions about that topic. This information may be scattered throughout your content to help you rank higher in voice search searches. Take a look at the image below.

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SEMrush serves as a one-stop shop for both voice and conventional keyword research. The likelihood of ranking for voice search queries is fairly high if you have access to such a tool and do thorough keyword research. 

Content Optimization Techniques for Voice Search 

Marketers and SEOs should make it a habit to optimize their content for voice search in the age of voice search, where competition will only become stronger in the coming days. This recommended practice will help you improve your voice search ranks and expand your organic reach.

Here are some tried-and-true voice search optimization techniques to try:

1. Make Rich Answers a Priority

“70% of all responses returned from voice searches occupied a SERP feature (with 60% of them yielding a Featured Snippet result),” according to a SEMrush voice search research. Most smart gadgets with voice search capabilities are likely to respond to certain inquiries with a similar response, which is primarily a rich answer to the inquiry. 

To better comprehend this, we’ll need to familiarize ourselves with basic SEO terms:

Google’s knowledge base, which stores and absorbs all the varied data about people, places, and things, is known as the Knowledge Graph. 

Knowledge Panel – When we search for a company on Google, we see information (in a little box) to the right of the search results. The Knowledge Graph provides all of this information. 

Knowledge Box – Like Knowledge Panel, this is real information from the Knowledge Graph that appears alongside other search results.

Featured Snippet – Google shows information from third-party sources above organic results, above advertisements, with credit to the original source; this is done to give consumers with fast and clear answers (see a research on earning featured snippets).

RICH ANSWER – A rich answer is a search result that includes any of the aforementioned elements. 

Google mostly provides rich answers to queries to give the greatest user experience, and there has been a significant increase in these over the years. 

2. Restructure and reimagine your content 

Because voice search is far more conversational than standard searches, we must all rethink our content and organization. To enhance the material structure and make it more voice search-friendly, the objective should be to incorporate brief queries and answers. 

According to Backlinko’s research, Google likes short, succinct responses to voice search requests, with the average voice search result being just 29 words long. “Text length of the responses given was virtually the same for every device (approximately 41 words on average),” according to a SEMrush voice search research for Google Assistant.

These are helpful suggestions for structuring our material so that it ranks higher in voice search results. 

Use Frequently Asked Questions (FAQs) on your product pages and blogs since they include inquiry keywords and are relatively brief. Both of these elements are necessary for voice search ranking. Google can easily grab material from your website and show it as a rich snippet thanks to the FAQ-style structure.

Another voice search best practice that aids in higher ranking is using pointers to separate your material into little parts.

3. Content should be written in a conversational tone. 

A major property of a voice search query is that it is conversational, and we must take advantage of this. The more robotic language we use in our material, the less likely we are to show up in voice search results.

Using natural language in everything we write and share on the web may be really beneficial. When natural language is used, there is a lot of room for matching as a consequence of spoken inquiry. 

If you want to know how individuals are asking spoken questions, you must first understand the searcher’s purpose. You should research and anticipate the kind of queries individuals perform when utilizing voice search.

  • What kinds of keywords do individuals use to ask questions?

  • What kind of conversational style do they have?

  • What are the most frequently asked questions?

  • What kinds of responses are most appropriate for these questions?

  • What are the best-performing responses that show up in voice search results? 

Data-driven insights based on the responses to the above questions will give you a sense of what individuals are looking for when they search audibly.

4. Look for long-tail keyword phrases to target.

Yes, owing to their conversational character, voice searches take longer than searches done on a keyboard. Furthermore, we all know that Google favors long-form, comprehensive material. We won’t be able to create material for each and every voice search word independently, but we will be able to incorporate all terms in a single article. 

Material developers may take advantage of this by creating long-form content that includes all long-tail keywords found in spoken searches.

Here’s an example of a title that incorporates a long-tail keyword:

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Long-tail keywords, as well as filler words, should be prioritized in order to get the greatest results in voice search rankings.

5. Reduce the time it takes for your website to load. 

Despite the fact that it is such an important aspect in voice search, it often goes ignored. But it doesn’t make it any less significant.

In comparison to those that load fast, websites that take longer to load are rapidly abandoned. The speed with which a website loads has a direct influence on bounce rate, and as a result, it should be maximized at all costs. 

Google’s Speed Update, which focuses on reducing page load speeds, has added some urgency. The restrictions are very much the same when it comes to voice searches. Voice searches want instant responses, therefore if your website is sluggish and takes an age to load, your material will not be utilized to respond to voice requests. 

Here’s a rundown of the dos and don’ts for fast website loading:

  • On your website, use compressed photos and videos.

  • To speed up JavaScript parsing, use “async” and “defer.”

  • CSS3 and HTML5 frameworks are recommended since they load mobile web pages rapidly. 

  • Reduce HTTP requests by minifying Style Sheets and JavaScript.

  • Reduce the amount of redirects and plugins you utilize.

  • Make use of a Content Delivery Network (CDN) (CDN).

Overall, poor page loading times might have an impact on the bounce rate and conversion rate of your website. 

PingDom and Google Page Performance Insights are excellent website speed test tools that we should employ to improve our site load speeds.

6. Pay Attention to Your Mobile Device 

At Google I/O 2019, all of the main announcements were either directly linked to mobile or tools tied to mobile. Google stresses the mobile experience and promises to improve it day by day.

Because most vocal inquiries are asked on mobile, it easily outperforms other devices when it comes to voice search queries. You should be fully prepared to provide an exceptional mobile user experience.

It’s critical to create mobile-friendly content using a mobile-first strategy, and there are a few methods to do so:

  1. Create a mobile-friendly website.

  2. Run a mobile-friendly test on your website and make any necessary adjustments.

  3. To guarantee that your content gets seen and heard, your website should be crawlable.

Mobile is the way of the future for search, and that includes voice searches. Having a mobile-friendly website is an SEO recommended practice that should not be overlooked.

7. Use Google My Business Listings to your advantage. 

We already know that individuals use their voice to search for things “near me.” Our Google My Business listing is the criteria that decides whether we rank for certain queries. 

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A Google My Business listing informs Google that your company is situated in a certain location. Your company might rank for that query if someone asks Google to show them comparable companies in the region.

Your listing must contain your name, address, and phone number (NAP). Furthermore, selecting the appropriate company categories and supplying area codes are critical. To make your company stand out, you may also contribute posts with special promotions, news, or updates.

So, if you don’t already have a Google Business listing, now is the time to get one. Improve your local SEO and you’ll notice benefits almost immediately. 

Targeting local keywords and gaining better search results is another strategy to rank for “near me” queries. It is strongly suggested that structured data be included using Schema.org for optimal search engine performance. 

Increase the readability of your content as a bonus.

Writing excellent, digestible material is very much a given, yet we still manage to ignore it. Our material is better ranked when it is written precisely and at a normal reading level. 

According to a voice search research, a rating of roughly 8 on the Flesch Kincaid Grade is suggested, and we should strive for that.

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The ideal approach is to avoid technical jargon and speak in plain English.

Now it’s your turn. 

Voice search is becoming more popular with each passing year, and it will soon be ubiquitous, with everyone talking about it. Consumer behavior is ever-changing, and marketers must be ready to respond to any marketing trend in order to satisfy customer expectations.

Many digital titans, such as Google, Amazon, and Microsoft, are already on the move and have optimized for voice search to get an advantage over the competition. To compete, you must specialize in voice search SEO and monetization.

The tactics described above will assist you in improving your voice search rankings and developing a good voice search optimization plan. Which technique is the most effective for you? Are there any tactics that I’ve overlooked? Please leave a remark in the section below.

Obtain Converting Content Topics

with the help of SEMrush

ADS illustration

The “voice search blog” is a site that provides information on voice search. The article offers 7 ready-to-use voice search tips and tricks.

Frequently Asked Questions

How do I get on voice search?

A: In order to get on voice search, your vocal chords will have to be at a higher pitch than 80hz. To do this, you need to use your regular speakers for vocals and play the game with headphones.

Why do I need voice search?

A: With voice search, you can speak your commands to the app and it will find what you need. If that doesnt work, try tapping on the microphone button in game

What is voice search engine optimization?

A: Voice search engine optimization is a process by which companies make their websites accessible to voice-powered web searches using the correct keywords.

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