Webinomy Pro Talk with Dan Petrovic from Dejan SEO

The marketing world is in a constant state of change, and the ever-evolving internet has made it even harder to stay competitive. With so much information floating around, how can you cut through all that noise? Well if there’s one person who knows all about cutting out the noise, it’s Dan Petrovic from Dejan SEO. He’ll be talking with us today on Webinomy Pro Talk!

Hardik Oza, a Webinomy blog contributor, did this interview.

If you’ve worked in the search business for any length of time, you’ve undoubtedly heard of Dan Petrovic (a.k.a. Dejan SEO). Dejan SEO’s managing director is Dan. For his study and experimentation, he is well-known in the SEO world.

I recently chatted with Dan and asked him five questions.

Question: You devote a significant amount of time to study and experimentation. What kind of experimentation methods do you employ?

Answer: I’ve been experimenting with a few of Google’s features recently. One of these tests’ findings has already been made public.

Depending on the sort of activity I’m looking at, I usually create a parent resource that connects to its children or vice versa. One of those pages is usually the experiment itself, while the others serve as a control group. The only exception is when I’m examining result ordering, in which case I’ll need to use all of the test pages. In certain cases, it’s required to pass PageRank to my test pages; this is mostly to improve crawling and indexing, but I’ve also used it to evaluate ranking impact.

When working with a large number of pages, I use my experiment tracking script, which generates raw data as well as graphics like this:


Experiment visualizations let me comprehend SERP movements at a look.

Q: What direction do you think SEO will go in the future?

A: SEO will evolve into a competence within the digital marketing business, with fewer pure SEO firms and more digital agencies emerging.

Q: What do you think Google will alter the most in 2015?

A: A mobile phone. In addition, there’s mobile. And maybe some that are more mobile.

Over the past 12 months, Googlers have been promoting mobile site subjects rather hard for whatever reason. It’s strange that they’d all start at the same time. This is a directive that is coming from the top. Maybe it has anything to do with Google’s decision to become a carrier.

Q: What, in your opinion, are the most important Google ranking factors?

A: On-site keywords mixed with links. However, in the QDF scenario, faster signals are used, such as a website’s reputation (citations, links, etc.) mixed with social signals.

Q: What SEO superpower do you have?

A: I’m a really imaginative person. When confronted with a dull subject, I can make it entertaining. Here’s an example of a skin care product linkbait I created.

This is the person we presented to the ladies:


We didn’t inform them we used CrazyEgg heat maps to monitor the clicks (not your typical use of their technology). The following heat map with sharing options was created as a result:


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