What Are a Href Links? HTML Links Explained

When you create a webpage, you can include links to other websites or pages within your website. They are also called “Href” links because the abbreviation is HREF. These types of URLs are not just for webpages; they’re used in emails and social media posts as well!

A “href=”url” is a link that points to an external website. An “a href=”url”>link text” is how you would create a link in HTML. Read more in detail here: link text.

Because user experience (UX) has become a key Google ranking factor, it’s more crucial than ever to make sure your website is up to pace. Because good navigation improves a user’s experience, it’s important to keep track of the links on your site. 

Users may “travel” from one page to the next via hyperlinks. While your mouse pointer turns from an arrow to a hand when lingering over a link, you’ll know it’s active. HTML links may be added to a variety of page components, including text, graphics, and more.

In this article, we’ll look at how hyperlinks (also known as “HTML links” or “a href links”) function, why it’s vital to keep track of your hyperlinks, and how to use the Site Audit tool to discover and correct faulty hyperlinks.

What is the significance of HTML links?

Users use the internet with a certain goal in mind; they’re seeking for information, goods, and instruction, among other things. Google puts you on their radar as a result of your SEO efforts. 

Once you’ve captivated a visitor’s attention, you need to make it as simple as possible for them to navigate your website and have a positive user experience. Your HTML links are essential for leading users from one page of your website to the next.

Good HTML links lengthen a user’s session and improve the number of pages viewed each session, both of which are essential metrics in web analytics. 

What does an <a> HTML tag look like?

The beginning tag, any tag attributes, the anchor text or object, and a closing tag make up the anchor tag (or “a href” or “link” tag). Consider the following scenario:

<a href=”url”>Link text or object</a>.

The “href” is an essential attribute of the <a> element; it determines the link’s destination. 

What is the meaning of an HREF attribute link?

The href attribute link (short for “Hypertext REFerence”) shows how sites are related to search engines.

The href property of the anchor tag is made up of two parts:

  1. The URL (web address) and 
  2. The “anchor text” is the clickable text or item that visitors will see on the website.

Consider the following scenario:

<a href=”https://www.semrush.com/”>Visit  Webinomy!</a>

Where does the <a> HTML link open once clicked? 

The link page will most likely appear in the same browser window or tab when a user clicks on your HTML link. This is the default unless you indicate how the link should be presented using code. 

You may use target characteristics like “_blank” if you have a download or want the page to open in a new window or tab.

The following are the most typical target attribute values:

  1. The page/document opens in the same window as _self.

    <a href=”https://www.semrush.com/”target=_self”>Visit  Webinomy!</a> 

  2. _blank = creates a new window for the document/page.

    <a href=”https://www.semrush.com/”target=_blank”>Visit  Webinomy!</a> 

URLs: relative vs. absolute

Google’s ability to crawl your website is influenced by the structure of your URLs. You’ll almost certainly employ one of the two most prevalent URL structures: relative or absolute.

Relative links utilise a portion of the URL and are often used for internal linking between sites that are part of the same root domain. They resemble the following:

<a href=”blog/hrefland-attribute-101/”>hreflang attribute 101</a>. 

 An absolute link, on the other hand, utilizes the whole website URL, including the site’s domain name:

<a href=” https://www.semrush.com/”>Visit  Webinomy!</a>. 

When Should Relative URLs Be Used?

When you wish to connect to a certain page on your website, you use relative URLs. In the link, you’ll utilize the “slug” of your URL. 

The following are some advantages of utilizing relative URLs:

  • Transferring to a new domain quickly (you won’t have to change each URL)
  • Page load times that are faster (a Google ranking factor)

When Should Absolute URLs Be Used?

You’ll utilize an absolute URL if you’re directing your visitor to a page that’s not on your website. 

The following are some of the advantages of utilizing absolute URLs:

  • The link is always pointing to the right URL (Google will always know where to go)
  • These URLs are simpler for Google web spiders to scan (important for indexing) 

How do <a> HTML links appear live?

When you hover your mouse over anchor text, pictures, buttons, and other elements on a website, the pointer changes into a hand, indicating HTML linkages. 

Links are formatted as follows by default:

  • Blue and underlined (if you haven’t already done so)
  • You’ve visited the link, therefore it’s underlined and purple. 
  • Red and underlined (an active link)

Here’s an example of hyperlinked webpage copy. Hyperlinks may be found in the blue highlighted words:


If the color of your website’s links is too close to the color of the site’s backdrop, you may modify the color of your links to make them stand out. 

Businesses with brand colors will likely know the color’s hex code. Modify your <a> HTML tag (the anchor tag) with the hex code as follows: 

<a href=”https://www.semrush.com/” style=”color:#SS000;”>Here’s the modified link!</a> 

There are roughly 140 named colors to pick from if you don’t have a hex color code. You’d use the color name instead of the hex code, such as “blue” or “red:” 

<a href=”https://www.semrush.com/” style=”color:red;”>Red Link</a> 

Hyperlinks come in a variety of shapes and sizes.

There are a number different methods to employ hyperlinks to make your website easier to navigate. Consider links to be linkages between resources, such as web pages, papers, and forms. 

Let’s have a look at the most prevalent sorts of website hyperlinks:

  1. You may create a hyperlink from a picture to another resource. You may, for example, create a link from a product picture to its product page.

You’ll probably use something like this as a connecting structure:

<a href=”/default.html”> <img src=”semrush.jpg” alt=”semrush logo” style=”width:100px;height:100px;”> </a>

  1. Links to email and phone numbers: When you want the user to contact you directly, you’d utilize these links. These sorts of links on mobile lead visitors to do a certain action, such as contacting your phone number or sending you an email. You add mailto: to your href attribute for an email address like follows:

<a href=”mailto:[email protected]”> Webinomy email</a>

You add tel: to your href attribute for a phone number:

<a href=”tel:+61 1800 934 242″>+61 1800 934 242</a>

  1. Hyperlinked buttons are a common web design component that may be used to add a call to action (CTA) to your site. CTAs direct your users to take action, such as contacting us, downloading a brochure, reading more, and so on. Wrapping a button element in a link is one approach to add a link to a button: 

<a href=’https://www.semrush.com/’><button>Linking to semrush.com</button></a>

Attributes of Hreflang

Attributes of Hreflang indicate the relationship between pages in different languages on your website to search engines. If your website targets a multinational audience, you’ll need to add Attributes of Hreflang. 

Listed below are a few examples:

<link rel=”alternate” hreflang=”en-us” href=”http://www.example.com/usa/” /> <link rel=”alternate” hreflang=”en-ca” href=”http://www.example.com/ca/” />

How to use Webinomy to detect link problems

If the Google bots attempt to search your page and discover several broken links, they will most likely stop and go on. As a consequence, if Google decides to index your website at all, it will be far more difficult and take much longer. 

The Site Audit tool will assist you in identifying any link issues on your website. It has more than 120 technical and on-page tests to catch typical mistakes.

Before you can use the Site Audit tool, you must first establish a project for your domain. 

Step 1: Once your project has been established, go to your project dashboard and start the Site Audit tool: 


Configure the crawl scope and website access of the tool using the panel. 

When the audit is finished, go to the problems tab:


Look for any link mistakes as you go through the issues. If you’re not sure what the mistakes represent, the program provides an explanation as well as solutions (“Why and how to correct it”). 

Last Thoughts 

Your website will be simpler to access and crawl if you use good hyperlinking. It’s critical to discover and fix broken links as quickly as possible, regardless of your linking structure. 

To keep track of any possible technological issues, use the Site Audit tool to find any broken or faulty links.

Locate and repair any broken connections.

Using the tool Site Audit

ADS illustration

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A “hyperlink example” is a link that when clicked, takes the user to another website. A “Href Link” is the name given to these links. They are also known as “HTML Links.”

Frequently Asked Questions


A: A HREF is a Hypertext reference which tells web browsers where to find the appropriate file for a particular piece of information.

What does a href URL do?

A: A href is a hyperlink. It has to be in the form of http:/ / something . com/somethingelse.

What is href example?

A: There is an example in the Help menu on the left.

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