What Are Keywords? Simple Keyword Definition

Keywords are words or phrases that describe a particular product, service, person, genre etc. They can be used to help people find what you’re offering and make your content easier for them to understand if they don’t know the word by heart. This is why keywords are one of the most important elements in SEO strategy

Keywords are words that are used to describe a specific topic. They can be used in search engines, websites and even on social media. These words are often thought of as the most important part of a website or blog’s content. Read more in detail here: keyword definition computer.

A keyword in the context of search engines is any search phrase typed into Google (or another search engine) that returns a results page with a list of webpages. 

Keywords are search phrases that a website owner or SEO expert will employ to improve a website in order to rank at the top of Google’s results for certain keywords.

A keyword is anything typed into a search engine, whether it’s a single word or a phrase. Here’s an example of a search result for the term “what plants grow in the desert.” 


What are the Benefits of Using Keywords?

Keywords are significant because they may be targeted for marketing purposes.

When your website appears at the top of a search engine’s results page, that term serves as a free source of website traffic. 

You may use pay-per-click (PPC) adverts on certain keywords if you have a marketing budget. Advertisers pay for space at the top of a results page for certain terms, which is how Google Ads works. 

In general, there will be more marketers focusing on a term that indicates some kind of monetary activity that is worth paying for the ad price.

For instance, the term “loans” contains four advertising at the top of the results, but the previous example “what plants thrive in the desert” has none. 


You’ll need to identify certain keywords to target with your website when you construct a marketing plan for it. You may get naturally high ranks with search engine optimization (SEO) and content marketing (not via ads). 

All of your remaining keyword requirements may be met via Google Ads advertising. 

What Is the Purpose of Choosing a Keyword?

Keywords are your strategy for an online company; they are the fights you choose to fight in the hopes of outdoing your rivals and attracting individuals who use search engines in your market to your site rather than theirs.

You may identify a website’s strengths and areas where they shine over their Competition by looking at the keywords that it ranks for (aka its keyword portfolio).

We can determine what their website is about and what items they are promoting online by looking at all of the keyword positions that homedepot.com ranks for. 


Keyword research is the process of determining which keywords to target for your own website. You don’t want to advertise for the most popular keywords related to your product or business since they’re too competitive and pricey. 

You also don’t want to target terms that aren’t popular. So, how do you go about doing keyword research? It’s critical to comprehend the features that we apply to determine the worth of a keyword. 

Keyword Characteristics

 The main Keyword Characteristics include:

  • The number of searches
  • Competition 
  • The cost (cost per click)
  • Count the number of words
  • Intent

The number of searches of a Keyword:

The number of searches tells you how many times a keyword is searched on Google. Webinomy measures this metric in average monthly searches by location. 

This indicator allows you to determine how popular a given query is and how much potential traffic a high position may bring to your site.

For example, “What plants thrive in the desert” has 210 monthly searches in the United States as of October 2021. It had a total volume of 420, as you can see.


Meanwhile, as of October 2021, “Loans” had a monthly The number of searches of 246 thousand in the United States and a global volume of 850.8 thousand.


Obviously, investing in a keyword with a tremendous keyword The number of searches has the potential to attract more visitors to your website. But, this is easier said than done. 

Volume isn’t the only factor that influences how difficult it is to rank. You’ll need to check into the amount of competition for a keyword to understand this.

a keyword’s competitiveness

No matter how impressive the The number of searches of a keyword is, you should be mindful of the Competition. The more sought-after a keyword is, the more likely there will already be tons of websites and marketing agencies vying for the top spot. 

Most keyword tools provide a measure for determining competition; Webinomy has two:

  1. Keyword Difficulty – This indicator indicates how difficult it is to rank at the top of the search results page organically. This is determined by the strength and trustworthiness of the first-page websites. You must supply something superior in Google’s perspective to outrank what is currently there.
  2. Competitive Density – This indicator indicates how difficult it is to rank an ad at the top of the search results page. This is determined by the cost of the bids and the strength of the present advertisers. 

Keyword Difficulty helps in the management of your SEO strategy, while Competitive Density aids in the prioritization of your advertising campaign.

The cost of a keyword

When it comes to advertising, every term has a cost — a “cost per click” (CPC) that indicates how much an advertiser pays each time a searcher clicks on their ad after looking for the phrase. 

In the United States, the CPC for “loans” was $3.94. That implies the advertiser pays Google $3.94 for every time someone in the United States searches “loans” on Google and clicks on an ad. 

In order to manage your advertising budget and estimate the cost of a campaign, you must evaluate the CPCs of your target keywords while creating an ad campaign.

Is it worth it for you to spend over $4 to get a Google search for “loans” to get someone to your site? 

That is the question you must respond to. 

Count the number of words of a Keyword

Count the number of words refers to the number of words in the phrase; “loans” has a Count the number of words of 1, while “what plants grow in the desert” has a Count the number of words of 6.

While looking for keywords in a keyword research tool, the The number of searches, and the competitiveness of the query is more important than the number of words in the phrase. However, Count the number of words is still a way to hone your research. 

For example, in a keyword research tool like Webinomy, you can filter a list of keywords by Count the number of words — to look at only keyword phrases that have at least 5 words or more in them. 

Why would you want to do anything like this? This manner, you can locate more particular inquiries and have a better understanding of what each search is looking for. Take note of how sentences with five or more syllables have more context than “loans.” 


Keywords with more information and a clearer aim may be simpler to target. 

The Purpose of a Keyword

The The Purpose of a Keyword tells you what a searcher is intending to do. These days people use search engines for every question and intention under the sun. 

Is it possible that they’re looking for anything to buy? Is it just a definition they’re searching for? 

Are they looking around for information and to see what they have to offer but don’t want to make a purchase just yet? 

In the SEO community, intent has been broadly characterized as being capable of falling into four categories: 

  1. Buyer’s (transactional) intent
  2. Commercial motives
  3. Intentions for navigation
  4. The goal is to provide information.

Webinomy makes determining the intent of any keyword in our database a breeze. In every keyword report, check for the designated column. 

In the Keyword Magic Tool, for example, here’s an example of keyword intent.


With this knowledge, you can adjust your approach and target each term with specialized content that matches the purpose of your niche’s searchers.

Transactional queries are those that indicate a strong desire to complete a transaction on a website.


  • Buy secondhand Nikes on the internet.
  • Red shoes in size 10 for around $80
  • I’m looking for a place to sign up for low-cost flight notifications.

Words like “purchase,” “subscription,” and “for sale” appear in these inquiries. These keywords are usually more descriptive, describing the goods or service in more detail: “neon blue unisex watch.”

What Are Buyer Keywords and How Do I Find Them? Related reading: What Are Buyer Keywords and How Do I Find Them?

Informational — Queries that are asking for information such as instructions, facts, knowledge, and so on, but do not have the express goal of making a transaction.


  • What is the location of the Taj Mahal?
  • How long does it take to for water to boil?
  • What does it mean to be stereotypical?

People use these inquiries to find information to support their decision to purchase a certain product they’ve already decided on, read reviews, or compare pricing. 

While advertising these phrases is unlikely to provide a high return on investment, targeting them may assist drive general visitors to your site and improve your reputation if you can offer a lot of useful content. 

Navigational queries are those that indicate a desire to get to a certain website or piece of information. 


  • Barack Obama’s Twitter account
  • Login to your Bank of America account. 
  • youtube kurt vile

These queries already know where they want to go and are looking for the suitable Internet address to get there. When the site’s brand is well-known and famous, such keywords are typically beneficial. 

There are a few other popular keyword “types” that marketers employ to classify targets in addition to keyword intentions. 

Keywords with a recognizable brand

These are brand-specific inquiries, such as “Adidas tracksuit for sale” or “Gucci bags.” 

Keywords with a Long Tail

Keywords with a Long Tail are searches that are characterized by having low The number of searches but very specific intent. If you map out search demand on a chart with The number of searches and conversion rate, these keywords fall on the orange “long tail” of a search demand chart as seen below:


Targeting SEO Keywords with a Long Tail can greatly help your website stand out from the Competition and provide awesome help to users. 

Consider this: isn’t it satisfying to enter in a super-specific search on Google and get the ideal, super-specific answer? You should attempt to give those who are looking for solutions in your market that sensation. 

Keywords that are geo-targeted

These are inquiries like “dentist Philadelphia” that include a location. These are excellent SEO and advertising objectives for local companies. 

Keywords with negative connotations 

These are keywords that you may add to a Google Advertisements campaign plan to specify which keywords you don’t want your ads to show up for. 

By adding the term “free” as a negative keyword, you’re telling Google Advertisements not to display your ads to anybody who types “free” into their search.

The reason you will need to indicate Keywords with negative connotations is that Google Ads allows you to specify your targets as “broad match,” meaning Google might show your ad on a keyword’s result page that is not exactly the keyword you indicated, but a closely related one. Keywords with negative connotations then let you specify what you absolutely do not want your ads showing up for. 

How to Make Keywords Work for You

The most common technique to “use” keywords is to create a campaign around them. That’s where SEO, content marketing, and pay-per-click (PPC) advertising come in.

The simplest approach to employ keywords is to make sure that the material on your website (page names, text, categories, and subsections of webpages, for example) is written in the same manner that your audience types their search engine searches. 

As a consequence, when your web pages show in search results, they will appeal to users who have recently searched using the same language.

In order to increase a site’s SEO, you may publish optimized blog entries that answer queries or give general information on your website that educates people about the themes surrounding those target keywords.

Alternatively, create landing pages for your advertising campaign on your website that appeal to each individual term you wish to target. 

Webinomy provides some excellent tools for determining which keywords to employ in SEO, content, and advertising. Take a look at them:

How to Select Keywords for Search Engine Optimization (SEO) or Search Engine Marketing (SEM)

Your internet approach and reputation are shaped by the keywords you choose as your target keywords. Here are some common strategies for finding keywords for SEO or PPC targets:

  • Check Google Search Console for your site’s existing search referrals and build on them.
  • What content/webpages do you have on your site that might help someone find what they’re looking for? What terms would you use to locate such information?
  • How would you explain your product to someone who isn’t familiar with it? 
  • Avoid using terms that have many meanings.
  • Look for low-hanging fruit; Keywords with a Long Tail with specific intent and low Competition.
  • If you aren’t a large player in your market, avoid using phrases that are overly competitive. 
  • To assist establish keywords for SEO, content, and PPC, ask people around you how they would search for your website.
  • Each landing page / blog post in your campaign should have one main target keyword and two to five associated target keywords.


Hopefully, this post has addressed at least some of your keyword-related questions and given you some pointers on how to define a term when performing keyword research. 

Keywords are words or phrases that people use to find products and services on the internet. They are used in search engines like Google, Yahoo, Bing, and others. These keywords help people find what they’re looking for faster than ever before. Reference: examples of keywords in a sentence.

Frequently Asked Questions

What is a good definition of a keyword?

A: A keyword is a word that helps someone find what theyre looking for on the Internet.

What is the keyword in computer?

A: The keyword in computer is program.

What is the keyword with example?

A: Please input the keyword you are looking for, followed by a space and then an example.

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