What Are Rich Snippets (How Do You Get Them)?

Rich snippets are short-form snippets of text that may appear in the search engine results page when a user searches for your keywords. Rich snippet ads allow you to link directly from your ad, which can lead to conversion and new sales opportunities.

Rich snippets are an important part of the Google search algorithm. They can be found on both desktop and mobile searches. Rich snippets can also be seen on other sites such as Amazon and Yelp. To get rich snippets, you need to use schema markup on your website’s content. Read more in detail here: rich snippets examples.

Can you recall SERPs with just ten blue links and a few other items on the page? It was a long time ago.

The search engine results page has developed to include a lot of rich material. Knowledge graphs, highlighted snippets, carousels, product list advertising, and Google Ads are just a few examples.

It’s no longer enough to just rank on a SERP; you must also ensure that your listing takes use of its position.

Rich snippets may help you improve your listing by grabbing more space and attention on the page, making it stand out.

What-Are-Rich-Snippets-How-Do-You-Get-ThemThis post will explain what rich snippets are, how to obtain rich snippets on your search results, and how to get rich snippets on your search results.

Rich snippets are supplementary pieces of information that may display below the meta title or description on a search listing.

For instance, evaluate star ratings, cooking times and calories on recipe results, or hours and locations on event listings.

Structured data used in the code on the page being listed causes these extra pieces of information to display. Rich snippets are used by Google to improve the SERP listing and deliver crucial information right on the SERP page.

Rich snippets and rich results are sometimes used interchangeably, and there is some misunderstanding about what constitutes a rich snippet and what constitutes a rich result. There are other SERP features and highlighted snippets to consider.

Rich snippets and rich results are essentially the same thing. Snippets, on the other hand, might be regarded a form of rich result:

  • Knowledge graphs, PLAs, local packs, picture carousels, and highlighted snippets are just some of the SERP elements that aren’t traditional blue link listings.

The influence of a rich snippet is instantly apparent when comparing two search listings on a search results page:

A typical search result:

1636647915_349_What-Are-Rich-Snippets-How-Do-You-Get-ThemThe upgraded rich snippet version is as follows:


To call attention to themselves, review stars and thumbnail photographs take up more space on the page. It’s no wonder, however, that people are more inclined to click on rich results than non-rich ones, according to research.

If you’re looking for a roasted chicken dish and encounter a listing that includes the cooking time and calorie count, you can trust that clicking on this link will provide you with the information you need.

The sight of a thumbnail picture of a cooked chicken instills much more trust since it demonstrates the intended aim. You can practically smell the delectable cuisine; click right now.

Examine Your Structured Data as Well as Other Information

with the help of Site Audit

ADS illustration

Rich snippets display in search results in a variety of formats, depending on the page’s content.

A star rating appears underneath the description in the review snippet. Star ratings may also be seen in the knowledge panel.


Cooking time, ingredients, and even calories will be shown using recipe snippet markup.


The music rich sample provides more details on the musician, such as their record label and musical genre.


Product markups provide important details about your product, such as availability, price, and reviews. These improvements are necessary for ecommerce websites.


The movie snippet includes information about the director, release date, running time, and box office gross. The star rating is the most noticeable aspect, as you can see if you compare the results below.


This markup indicates crucial data about an impending event, such as the time, date, and venue. 1636647932_748_What-Are-Rich-Snippets-How-Do-You-Get-Them

Refer to Google’s list of search features for a complete list of rich snippets and SERP features that you may use on your sites.

The advantages of a rich snippet should now be obvious, but how do you get them to show up in your search results?

Structured data markup must be included in the code of your content page in order for a rich snippet to appear on a SERP. Google scans your website and converts the code into the various forms of rich snippets mentioned above.

Structured data is a programming language or code that allows you to transmit information about items on your content page. It may emphasize different forms of material, and a search engine can translate the text on your website to better grasp what it’s about.

Structured data underpins how Google organizes things in their knowledge graph and is an important component of their long-term understanding of how to make sense of data.

Google believes structured data is a sort of language that provides accurate information. Structured data, in addition to allowing for the arrangement of entities, may also be used to inform improved items in search results.

Structured data is used by search engines to assist them sort entities and various sorts of material as they grow more sophisticated at comprehending and organizing information. Images, names, locations, weight, height, a “what is” query, and table formats are just a few of the many possibilities.

If you have a recipe, you may include structured data for the following:

  • Preparation time

  • Information about nutrition

  • ingredients

  • Instructions for the recipe

  • And there’s more…


Schema.org is a fantastic website devoted to the universal language for structured data.

If this is your first time dealing with structured data, don’t worry; it’s not as difficult as it may look. You can comprehend how structured data and markup function if you know how to put HTML markup in the source code when formatting your text in WordPress.

Here’s where you can learn more about structured data.

There are two aspects to structured data:

  • The language that the search engine uses to identify entity elements is known as schema. Open Graph and Twitter cards, like Schema, are both types of structured data language that search engines can understand. Use Schema.org as a resource for a large vocabulary library. 

  • The format is the markup code that informs the search engine about the vocabulary. JSON-LD, microdata, and RDFa are the three primary formats. Google’s preferred format is JSON-LD, which is becoming increasingly popular. 

Schema is analogous to HTML, whereas JSON-LD is analogous to CSS or PHP.

If you’re comfortable tinkering with basic programming, inserting structured data straight into the page’s code provides you the greatest flexibility. Don’t be put off if you’re not a programmer. You may achieve this by doing some research and testing.

The Structured Data Markup Helper from Google may assist you in generating markup code for page components. However, keep in mind that the code isn’t always as clean as it should be. It’s an excellent place to start, but you should check the produced code before using it on your website.


You may use a plugin that injects the markup for you if you don’t feel comfortable entering code. However, you have less control over the outcome and are reliant on the plugin’s quality.

WordPress offers a number of plugins that may help you incorporate structured data:


You must verify the structured markup after it has been applied to confirm that it is being read and that it will show as you intend it to.

To test your structured data markup, you used to use Google’s Structured Data Testing Tool. After strong pushback from the industry, Google attempted to deprecate the tool and then brought it back into usage.

Note that the tool will be rebuilt in April 2021 and will no longer test for rich results, instead focusing on syntax and markup conformance with schema.org standards.


The Rich Results Test tool from Google has replaced the Structured Data Testing tool and is now the industry standard for validating structured data markup. 


Webinomy can help you keep track of rich snippets and identify sites that might benefit from them.

To audit your domain, use the Webinomy Site Audit Tool. You can examine how many pages include structured data and how many are valid or invalid by clicking on’markup.’ You can also examine the different data types that were used:


To view the many forms of structured data, scroll down the page.


Additionally, click on all invalid items to see pages with mistakes that you may correct.


You may test your page immediately in the Rich Results tool to discover issues by clicking the button on the right.

The Webinomy Site Audit Tool does not use the same terminology as Schema.org, but it does use the same vocabulary as Google. This table shows the language differences between Schema.org and the Site Audit Structured Data tool.

At first sight, schema and structured data may seem difficult to apply, but after you grasp the fundamental ideas, you won’t need to be a programmer to create your own structured data code snippets.

We suggest first reading this structured data beginner’s guide and then trying. 

The benefit of using structured data is that you can obtain immediate feedback from the Rich results tool, which may help you practice. Webinomy may also detect any pages on your site with incorrect markup.

Examine Your Structured Data as Well as Other Information

with the help of Site Audit

ADS illustration

Rich snippets are a type of snippet that appear in search results. They offer more information about the product or service than a typical snippet, and they’re designed to help users make decisions quickly. Reference: what is a featured snippet?.

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