What Is Bounce Rate and What Is a Good Rate?

Bounce Rate is a metric that measures the number of visitors leaving your site after viewing only one page. A “good” bounce rate means you’re getting more people to click on and purchase something, while an “unwanted” bounce mean they didn’t find what was promised

Bounce rate is a metric that measures the percentage of visitors who leave your website after viewing one or more pages. A good bounce rate is between 40% and 60%. Read more in detail here: what is a good bounce rate.

The bounce rate of a website is significant because it indicates how successfully — or, more crucially, how poorly — visitors engage with the content or user experience of a webpage.

When someone views a single page on your website and does nothing before leaving, the bounce rate is measured. Bounce rate refers to the number of visitors who leave a page without taking any action, such as purchasing anything, filling out a form, or clicking on a link. 

It’s critical to understand bounce rate as a marketer and how it affects your whole digital marketing strategy. A high bounce rate, for example, might suggest technical SEO difficulties, such as a poor website load time.

In this tutorial, we’ll go over what constitutes a decent bounce rate and how to enhance it so that your conversion rates and organic search results improve.

To determine what a decent bounce rate for your site is, you must first comprehend the distinction between a high and a low bounce rate.

A high bounce rate indicates that a visitor’s total experience is brief; they view a single page on your site and then depart. Visitors that spend time on a page and click on accessible links have a low bounce rate. 

A high bounce rate isn’t necessarily a negative thing in terms of good vs bad. A good bounce rate and a poor bounce rate are relative phrases that may be defined differently depending on a variety of factors, including subjective ones. According to Google, for example:

Yes, a high bounce rate is problematic if the success of your site relies on people seeing more than one page… A high bounce rate, on the other hand, is completely acceptable if you run a single-page site, such as a blog, or provide other forms of material where single-page sessions are anticipated.

Another approach to consider this is to consider the structure of a website. Let’s have a look at an ecommerce site. Because you want your visitors to remain on landing pages where they may make a purchase, such as a product page, the homepage may have the greatest bounce rate of any page. 

So, what constitutes a satisfactory bounce rate? A bounce rate of 56 percent to 70 percent is high, but there might be a solid explanation for it, and a bounce rate of 41 percent to 55 percent is considered moderate. The ideal bounce rate for a website is between 26 and 40 percent.

Our Traffic Analytics Tool makes it simple to evaluate a page’s bounce rate, as well as the average visit time, page views, and total number of unique visitors. 


Another phrase that commonly comes up while discussing bounce rates is departure rate. Because the two are so similar, the distinction between a bounce rate and an exit rate is sometimes misunderstood. Though the bounce rate is the number of single-engagement sessions a page has, the exit rate is the number of individuals who leave a page even if they didn’t get there.

A bounce occurs when a visitor arrives on page 1 of your site and then uses their browser’s back button to return to the previous page. However, landing on page 1, going to page 2, and then quitting or jumping to another site is considered an exit. It can’t be called a bounce since they went to another page from page 1. Page 2 can’t either, since it wasn’t the first page the individual visited.

In terms of analysis, a bounce may suggest a lack of interest in a website, but a high departure rate may indicate conversion rate optimization issues (CRO). Even if someone has showed enough interest in your site to view many pages, they will most likely return to the search engine to obtain the solution they want. 

Examine the Content of Your Website

With On Page SEO Checker, you can make sure your website is optimized for search engines., you can make sure your website is optimized for search engines.

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If you wish to reduce your bounce rate, think about the factors that might cause it to increase, such as:

  • Page loading time is slow.
  • Pop-ups
  • Plug-ins that aren’t required
  • Usability issues
  • Incorrectly optimized title tags and meta descriptions
  • Technical problems and blank pages
  • Content of poor quality 
  • Pages that aren’t optimized for mobile
  • Google Analytics configuration that hasn’t been correctly done

So, if you’re wondering how to reduce your bounce rate, there are a few options. The following are a handful of the most important:

In Google Analytics, navigate to Behavior > Site Content > Exit Pages to find the pages with the highest exit volumes. This will reveal the pages where people most often abandon your site and let you know who is landing directly on an exit page or coming from another page on the site. Both kinds of information will help you make changes to improve your bounce rate.

Remember that our Traffic Analytics Tool makes it simple to monitor a page’s bounce rate, but if you want a more detailed look, you can also use Google Analytics. 

You may examine bounce and departure issues at several levels using Google Analytics. The “All Pages” report shows individual page bounce rates, but the “Audience Overview” report shows the total bounce rate for the whole site.

You can also examine the bounce rate for each channel grouping in the “Channels” report, and bounce rates for each source/medium combination in the “All Traffic” report. After you’ve made your changes, you can use the Optimize tool to test multiple versions of your web pages to see which ones result in more user engagement.

To fully comprehend your bounce rate statistics, you must consider it in the context of other metrics. A cross-comparison with time-on-site measures, for example, is critical. This might assist you in determining if an issue affects the whole site or simply a single page. If you have a high bounce rate and low time on site data on a blog page, you know the material isn’t performing its job.

A/B testing is a terrific technique to evaluate which of your site’s improvement tactics are the most effective. For a product, you may have two separate sales pages — Page A and Page B — with various styles and calls-to-action (CTAs). When you run an A/B test, you display half of your visitors one page and the other half the other. The results should show which pages retain visitors on your site for longer periods of time. 

With the growing amount of people using mobile devices to access the internet and Google favoring mobile, your site must be optimized for this kind of traffic. A nice site design is useless if a page takes too long to load on a smartphone, forcing the user to look for alternative options.

It’s no surprise that you have a thick gray page of text and a high bounce rate. With more white space, bigger font sizes, subheadings to break up text blocks, and shorter, easy-to-skim paragraphs, you can make the page more welcoming and readable. Be more Hemingway than Tolstoy in your writing. 

You should consider the kind of action you want people to take if you have powerful, optimized content on a page. This activity should be sparked by a well-placed call-to-action.

While you may have several CTAs, too many can confuse or turn users off, and will not function. The size, color, and location of the CTA button on the website are all important. CTA buttons, for example, should be at least 44 pixels large, according to Apple.

It’s not always about lowering bounce rates; sometimes it’s about harmonizing expectations. Bounce if your meta title, meta description, and page URL don’t match what you’re delivering on the page. The meta description should include the keywords you want to target. You have a successful page if someone is persuaded to visit your page because of the search page meta description and you deliver on your promises.

A keyword isn’t merely another term for “keyword.” Some are more valuable than others. These keywords may change depending on where you are in the sales funnel – whether you’re trying to drive traffic and build authority or convert consumers whose interest you’ve piqued. If you pick a term that brings traffic to your site, you must follow through with the correct content to fulfill its promise.

Bounce rate is a key ranking component and a measure to be aware of when it comes to the health of your website. Webinomy offers SEO techniques that have been shown to increase the amount of individuals who are engaged and eager to conduct business on your site. 

Webinomy has the tools you need to perform more effective competitive research, keyword research, link building, rank tracking, and on-page and technical SEO. Enter the URL for the page you wish to examine for keyword possibilities or see how well the keywords you have in mind will function in our On Page SEO Checker, for example.

The findings will generate fresh content, backlinks, strategy, UX, and other suggestions. By putting them in place, you can turn increased bounce rates into happy leaps as you increase visitor engagement.

Make sure your on-site content is up to date.

With On Page SEO Checker, you can make sure your website is optimized for search engines., you can make sure your website is optimized for search engines.

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Bounce rate is a metric that measures how many visitors leave your site after viewing one page. Exit rate, on the other hand, is a measure of how many people left your site before they viewed any pages. The “exit rate vs bounce rate” will help you understand what a good exit rate and a good bounce rate are for your website.

Frequently Asked Questions

What is considered a good bounce rate?

A: A bounce rate is the percentage of people who leave your website after viewing one or two pages. If a lot of people are leaving, this may mean that the page patterns and content on those pages need to be adjusted.

Is 20% a good bounce rate?

A: I dont know what youre talking about.

What is a low bounce rate?

A: The bounce rate indicates the number of customers returning to a website after clicking on an ad, or leaving without making a purchase. Bounce rates are often used by advertisers as metrics for how much money theyre spending and what returns theyre receiving.

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