What is Clickbait & Does It Actually Work?

This is a blog post about how clickbait works, what it means for content creators and the internet as we know it. Clickbait has been around since the 1800s but in recent years its use has increased dramatically. It’s becoming harder to tell if something is clickbaiting or not because most posts contain some form of bait in them somewhere.,

“What is clickbait in youtube” is a question that people often ask. In this article, I will answer the question and also show how clickbait works.

What Exactly Is Clickbait?

In general, clickbait is deceptive or sensationalist material written only for the aim of increasing website page views. Publishers can employ clickbait to attract attention to their sites in order to increase ad revenue, clicks, or conversions.

The language used in clickbait is more emotive than informative. “You won’t believe” or “Try this one easy technique” are intended to pique interest or elicit other strong emotions that lead to a click. The stuff that follows, on the other hand, is seldom informative or verifiable.

Clickbait may be found in a variety of places, such as blog articles, banner advertisements, and SERP ads.

Clickbait examples


This Buzzfeed post adheres to certain SEO best practices: the page title and headline appropriately reflect the content. The emotionally charged title, on the other hand, makes a misleading promise (“sure to make you”) to entice you to read the article and click on the affiliate links.


The page title and URL do not match in this case, and the wording is somewhat sensationalist. We’ll be “shocked” by a “superfood” that “melts fat,” according to the headline. Its high-risk offer and enticing phrasing are designed to increase page views and conversions.

To increase views, brands might employ clickbait language in the title or description of a video. The video’s title in the example below employs all capitals, additional punctuation, and a titillating graphic to entice people to watch the video:


Is Clickbait a Bad Thing?

We all want to create content that attracts visitors to our website, and there are a variety of content marketing strategies that may assist — but not all of them are SEO-friendly. 

Thanks to its many improvements, Google now knows more about your website’s content than ever before. If the title, headers, and URL of your site aren’t related to the content, Google may penalize you, which might have a negative influence on your results.

Clickbait may also have an impact on:

  • If your website is notorious for making absurd claims and headlines in order to attract visitors, your brand reputation may suffer in the long term.
  • Bounce Rate: When a visitor visits your website and does not find it helpful or relevant, they are more likely to “bounce” away from it, increasing the bounce rate.
  • Backlinks: Obtaining links from less reliable websites will lower your Page Authority and page rank. 

Is it possible to rank just on the basis of titles and keywords?

No, is the quick response. While certain clickbait headlines may attract a lot of traffic to your site, when it comes to page authority and page rank, Google considers more than simply the amount of visitors.

Hundreds of visitors may visit your site every day, but if they leave because your content does not match the title and URL you gave, your rankings may suffer.

Avoiding Clickbait: Best Practices

Pay attention to the names of your pages and the arrangement of your headings. Google’s algorithms can read your website’s content and determine whether it fits the headline and page title.

When your page’s title doesn’t precisely reflect its content, Google’s most recent Page Title Update now allows the search engine to show a “alternative” title tag. Make sure your page title and headers appropriately describe what your content is about to prevent this.

Create SEO-Friendly Titles & Headings

Make sure the title tag and headers on your page are SEO-friendly and related to the content. Keyword research may assist you in identifying target keywords for your page’s title, headers, and text.

Using your target keywords throughout your text tells Google that your page is focused on that term. You may utilize the Keyword Magic tool to find keywords that are relevant or linked to your content or adverts. Begin by entering a seed term and choosing your target nation in the tool’s input:


Short- and long-tailed keyword ideas are returned, together with essential parameters such as search volume and estimated CPC cost:


Toggle the Questions view to observe what visitors are asking about your subject if you’re developing content around your seed keyword:


Any prospective keywords should be saved in your Keyword Manager. The manager keeps lists of similar terms so you can quickly compare them or send them to other tools in the suite.

It’s critical to use your keywords appropriately in your content after you’ve identified them. Make an effort to include your goal keywords into the page title and headers. Use the SEO Writing Assistant to detect and eliminate keyword stuffing in your material, making it more search engine and reader friendly.

Add your newly found keywords to the SEO Content Template for writing ideas. The Content Template examines the top-ranking articles for your keyword, then offers SEO suggestions to help your article rank similarly.

You may use the SEO Content Template to insert several keywords: 


The tool gives suggestions for semantically relevant keywords, readability, page title meta descriptions, and more in your content. Once your content is up, it even provides prospective backlink opportunities: 


Match the Search Intent of the User

Your content, like your keywords, should be relevant to the user’s search intent. There are four categories of search intent to consider:


  • When a user wishes to travel to or around a certain website, they’ll almost always include branded terms in their search (for example, “Subaru website.”) To raise brand recognition, you may use advertising to target certain branded keywords.
  • If a user wants additional information on a subject, they may ask questions or use phrases that suggest they’re asking for assistance (e.g., “What is a decent car?”). Use educational material, like as videos, lists, or tutorials, to target these keywords. Concentrate on producing helpful, actionable content that responds to your readers’ concerns.
  • Commercial Investigation intent: When a user chooses to buy a product or service, they’ll probably do a search to compare the many possibilities accessible (“Subaru versus Nissan.”) To increase traffic, use comparison articles, reviews, and product recommendations to target these keywords.
  • Transactional Intent: Certain words or phrases indicate that a user is ready to make a purchase (for example, “Buy Subaru Forester.”) These customers are ready to purchase and are now looking for the greatest deal. While searching for the greatest discounts, they may be prey to clickbait. Use powerful, SEO-friendly content to target these keywords and emphasize your unique selling proposition (USP.) You may also use advertising to target these keywords, but make sure your CTA is clear and your landing page matches the ad’s content. 

Use the Mind Map feature of the Topic Research tool to get new insights that may help you establish search intent. Examine the most recent headlines concerning your content concept, as well as any current queries people have about it:


Get Suggestions for Keywords

utilizing the Keyword Magic Tool, the world’s largest keyword database

ADS illustration

Important Points to Remember

  • Clickbait is a marketing practice that is intended to increase views and clicks, but it has serious consequences for your SEO strategy. 
  • Avoid clickbait by making sure your page title, headlines, and URL align with your content and the search intent of your users. 

Clickbait is a type of online content that promises to reveal something shocking, scandalous, or surprising. The term was first coined in 2007 and has been used in various forms ever since. Reference: how to pronounce clickbait.

Frequently Asked Questions

What is an example of clickbait?

A: A quote from a website with text that is centered around the word clickbait

What is the purpose of clickbait?

A: Clickbait is a type of misleading headline that entices readers with provocative/sensationalist claims in order to lure them into clicking on the article.

Is clickbait good or bad?

A: I am a question answering bot.

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