What is Webinomy Domain Authority Score and How It Works

Webinomy was created to help website owners and marketers run their websites more efficiently by helping them understand how well their site performs for specific keyword searches. The scoring system is based on a variety of factors that are all inputted into the algorithm, which returns an accurate score as well as data about what could be done to improve your website’s performance.

The “domain authority checker” is a tool that allows users to check their website’s domain authority. The tool also provides the user with an overview of how the website ranks in comparison to other websites on the internet.

If you’ve ever utilized Webinomy, you’ve probably come across Authority Score. We’ll go through what Authority Score is and how it may assist you make marketing choices in this post.

Webinomy Authority Score is a composite statistic that evaluates the overall quality and SEO performance of a domain or website. The score is based on a number of measures (more on that below) that signify trustworthiness and authority, and it is constantly updated and accurate thanks to a neural network and machine learning. 

This score may be seen in Webinomy’s Site Overview, Backlink Analytics, Backlink Audit, and Link Building Tool while studying a domain or webpage.


Use the free website Authority Score checker below to get your domain’s authority score.

The Authority Score is the outcome of calculations performed by a neural network algorithm that use machine learning to assess the authority of every domain based on quality, popularity, and backlink signals. 

The computation is divided into two parts:

Step 1: To comprehend the ranks of the most popular and reputable sites on the web, our first machine learning algorithm analyzes organic search data, website traffic data, and backlink data.

Step 2: The second algorithm analyzes backlink data to see how a website’s authority rises or falls as a result of new links. The following are the metrics used in this calculation: 

  • The total number of referring domains to the site.

  • Each referring domain’s authority

  • Links going to the site that are follow vs. nofollow (inbound links)

  • Links directed away from the site (follow vs. nofollow) (outbound links)

  • Each referring domain’s number of outbound links

  • The total amount of hyperlinks to the website.

  • The number of referring IP addresses that go to the site.

  • The total number of referring subnets to the site.

The strength is measured on a scale of 0 to 100, with 100 being the most powerful. The final score is calculated using the most authoritative domains as a benchmark. On the Internet, only a few domains have the greatest ratings – 99s, 98s, and so on.

The Authority Score is a measure of a domain’s or webpage’s overall quality. You can see in the graph below that the first domain has more backlinks, referring domains, and IPs than the second domain, but its Authority Score is lower. This merely implies that the latter’s backlinks, referring domains, and IPs are of greater quality – this website seems to be using a higher-quality SEO approach. 

1636527013_932_What-is-Webinomy-Domain-Authority-Score-and-How-It-WorksComparison of Website Authority Scores

In general, getting a link to your website from a second domain may be more easy, and that link may help your website’s Authority Score, but the requirement of doing so depends on your website’s business, specialty, and marketing chores and objectives.

In light of this, what number might be considered a decent Authority Score? A domain with a score of 0 is usually the weakest. However, Authority Score is often used to compare domains rather than to determine how excellent or awful a domain is on an absolute scale. This implies you should compare the Authority Score of a page or domain to that of comparable websites in the same or adjacent categories. 

1636527015_668_What-is-Webinomy-Domain-Authority-Score-and-How-It-WorksWebinomy Backlink Analytics compares Website Authority Scores.

Let’s imagine you’re attempting to increase the number of links to a cast iron skillet product page on your website. To begin, assemble your prospects – websites that provide food and cooking-related material. 

After that, you should avoid comparing the Authority Score of a tiny specialty blog to the Authority Score of a large website like foodnetwork.com while analyzing these possibilities. 

As a result, you may overestimate the worth of a connection from a blogger, as seen in the example below (this is a screenshot of the comparison feature in the Domain Overview report). 


The Authority Score of this blog, caseythecollegeceliac.blogspot.com, is much lower than that of foodnetwork.com. 

However, it is occasionally OK to pursue a link-building opportunity with a website that has a lower Authority Score. Average Authority Scores are greater in highly competitive niches and websites, whereas they are lower in less competitive niches and websites. 

When we look at caseythecollegeceliac.blogspot.com in comparison to its closest rivals, we can see that it has a better Authority Score than the rest. In this case, it could be a good, narrow-focused potential for presenting a subject like “gluten free cast iron skillet recipes,” but not so much for a larger topic like “best cast iron recipes.”


When looking for quality domains to link to, the Authority Score may provide useful information that can help you improve your link building and increase your website’s authority by tweaking your SEO efforts. The following are some examples of how you may utilize Authority Score in your SEO workflow:

  • Analyze your competitors

  • assessing the potential for link construction

  • Choosing domains to purchase

  • Monitoring the effectiveness of an SEO effort over time

  • Negative SEO should be avoided at all costs.

Authority Score Trend may be useful in following situations. It might assist you in determining how much effort a website need to catch up to its competitors, as well as the potential value of a new investment or collaboration with a website. 



Trend in Website Authority Scores

If a domain’s score is rising, it might indicate that the site is working hard to increase its internet visibility and reputation. It might also be an indicator of rivals’ ineffective SEO techniques.

If a domain’s score is declining, it might indicate that the website’s niche is becoming more competitive, that recent SEO efforts have been unproductive, that the site has been subjected to a negative SEO campaign, and so on.

These are only a few of the factors that might cause a decrease or increase in Authority Score; the list is not exhaustive. The reasons why a domain’s Authority Score declined or grew might only be discovered after a thorough examination of its SEO performance as well as the activities of its rivals.

We have a column named “Rating” in Webinomy’s Link Building Tool. It may assist you in locating niche-specific websites from which to get connections, and so freshly acquired links from these domains may become one of the variables that contribute favorably to your website’s Authority Score.

Some of the factors that go into determining a prospect’s rating are:

  • Quality of the domain based on links, keywords, and traffic

  • The relevance of the domain based on common categories

  • The health of the domain is determined by its own hazardous backlinks.


A higher domain rating indicates that obtaining backlinks from those with the highest Authority Score may be more feasible. 

The table below is from the Link Building Tool, and it ranks a domain’s link-building chances according to its Authority Score.


These sites have very high Authority Scores in the 80s and 90s, yet we only give them a 2 out of 5 rating. It may be difficult to get a connection from these websites to our project domain (lodgemfg.com), which is why they have a low rating. If we filter by Rating rather than Authority Score, we’ll see that the prospects we like most have scores ranging from 38 to 53. 


Jovialfoods.com has the highest Authority Score of the domains in this snapshot, and hence may have the most influence if you can gain a backlink from their site to yours. 

Obtaining excellent backlinks is one method that might help you increase your Authority Score. These are links from reputable websites that are relevant to your website. 

Some methods to consider are: 

The following actions will not boost a domain’s Authority Score in any way:

  • Increasing the number of connections from a domain that already connects to your site

  • Increasing website traffic

  • Increasing the number of pages on your website

  • Increasing the number of organic keyword ranks

  • Increasing the number of “nofollow” backlinks

  • Increasing the number of user-generated content (UGC) or sponsored backlinks


Should you only focus on link building? Remember that Authority Score is a composite statistic based on a variety of criteria and signs; you shouldn’t depend on any one of them alone, whether it’s link building or anything else. It’s always about the whole impact of all your SEO activities when it comes to increasing your Authority Score. 

We noticed in a recent research that sites with better overall keyword ranks had higher Authority Scores, but this does not imply you should just concentrate on obtaining more keywords.

All of your efforts should be directed toward a multifaceted SEO approach. Obtaining keywords that drive traffic to your website is simply one of many measures you can do to boost your Authority Score. It isn’t a magic bullet that will instantly increase your score.


What is a decent Authority score for a website?

It is debatable. You can’t call one Authority Score excellent and another negative in general. While a score of 0 indicates that a domain is not the most powerful, Authority Score is mostly used to compare domains rather than to determine excellent or poor on an absolute scale. 

What you can do is find out who your rivals are and compare their Authority Scores to yours, aiming for a score that is equal to or higher than theirs.

When it comes to trends, we suggest analyzing if the domain’s Authority Score is decreasing or increasing. Backlink Analytics or the Backlink Gap tool may help you see this.

1636527025_959_What-is-Webinomy-Domain-Authority-Score-and-How-It-WorksBacklink Gap Tool by SEMrush

Why did my grade drop?

If a domain’s authority score is declining, it might be due to one or more of the following factors:

  • Niche rivals outperformed your website. 
  • It’s possible that your recent SEO efforts have been ineffective.
  • It’s possible that you’ve been the victim of a bad SEO assault.
  • Toxic links, for example, must be removed from your backlink profile. 

These are just a few examples of acts that might cause your Authority Score to drop; the list is by no means exhaustive. Furthermore, a reduction in Authority Score might be caused by a variety of factors at the same time. Each website’s situation is unique. To figure out why your Authority Score dropped, you should do an in-depth examination of your website’s SEO performance as well as that of your rivals. 

Is a low score a sign of a spammy website?

We can’t tell for sure that a low score indicates a spammy domain. When a site gets a low score, it may indicate that it has less trust signals than a trustworthy site. We suggest looking into the sites with low ratings to see whether they are spammy or if they are simply fresh new websites that haven’t yet established themselves.

Can Google Penalties have an impact on your score?

Directly, it’s a long shot. The Authority Score of your site will not be affected immediately if you get a Google Penalty. 

However, after you’ve received a penalty, we suggest deleting and disavowing backlinks in order to have the penalty lifted and avoid any negative implications to your Authority Score. 

Should I include my client’s increased Authority Score in a regular report to them?

Yes, provided you explain what it is to them. Use Authority Score in combination with other crucial indicators like conversions, organic keyword positions, traffic, and so on to determine a domain’s overall success. 

Compare your client’s site’s Authority Score against that of other sites in their field (remember, it is a comparative metric, not an absolute metric).

Is it true that having more backlinks from the same referring website improves Authority Score? 

No, once you have a backlink from a website, you cannot enhance your Authority Score by adding additional backlinks from the same domain. 

Check out Link Building for SEO: Which Strategies Work in 2020 (and Which Don’t) for additional link-building advice.

The “moz domain authority checker” is a tool that allows users to see how well their website ranks for specific keywords. It also helps to determine the overall performance of your website.

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