Why Should My Business Advertise on Instagram?

Instagram has quickly become a part of daily life, with over 400 million users. Users may not be the only ones who benefit from advertising on Instagram; businesses can also see their return on investment and engagement rates shoot up. Businesses need to know how much they should invest in ads before making a decision about whether or not this platform is right for them.,

Instagram is a social media platform that has been growing in popularity. Instagram provides an excellent opportunity for businesses to advertise their products and services. The benefits of advertising on Instagram include increased brand awareness, increased traffic, and increased sales.

You’re probably already advertising on Facebook, Twitter, LinkedIn, and maybe even Instagram if you’re active on social media.

I highlighted Sponsored posts in my earlier essay on Instagram for businesses, and how they were only accessible to major firms. This has finally changed! Instagram announced three months ago that all companies are now able to advertise on their platform. Businesses of all sizes may now advertise on Instagram with their own set of budgets.

Is it, however, necessary to promote on it just because it is available? Yes, of course! There are several advantages and benefits to promoting on Instagram.

Visuals are something we adore.

Our brain processes pictures 60,000 times quicker than words, according to Zabisco. In reality, visual information accounts for 90% of the information sent to our brain. We recall and assimilate visual information far quicker and easier than text as visual learners.

As a company owner or marketer, we want to get the attention of our target consumers straight immediately. That is why I prefer Instagram advertisements over those on Facebook. This is due to the fact that on Instagram, people are attracted to the pictures first.


Image Credit:

On the other hand, Facebook adverts contain text over their graphic display. Frequently, the message has lost my attention or is unable to pique my curiosity. This may have an impact on how I engage with the commercial in general.


November 27, 2015, Facebook Newsfeed screenshot

In the Facebook Power Editor, it’s simple to make something.

If you’ve ever used Facebook advertisements for your company page, you’ll be familiar with Power Editor and Ad Creation.

You’ll need an Instagram account (of course!) and a Facebook page for your company to produce Instagram advertising. You will not, however, need a Business Manager account.

Producing Instagram advertisements is a lot like creating Facebook ads. However, Instagram advertising is only supported by specified campaign goals. Page post engagement, brand recognition, website clicks, website conversions, mobile app installations, mobile app engagement, and video views are all possible goals.

Make Use of Existing Images

The option to repurpose prior Facebook ad photographs or videos as the Instagram advertisement is one of my favorite aspects of Instagram advertising. Despite the fact that Instagram only allows square photos, the new Facebook Carousel Ads are a perfect match for the Instagram dimensions.

You may utilize the same Facebook Carousel Ads for Instagram if you already have them set up for your company page. You wouldn’t have to produce any more graphics to optimize for Instagram this way.

Low Click-through-Rate

When Instagram adverts initially became available, I quickly put them to the test using my company’s Instagram account, TechWyse Internet Marketing. Surprisingly, the adverts yielded excellent results for me. For a brief amount of time, I pitted two Instagram campaigns against one other, but they both delivered CPCs around When Instagram advertisements first became available, I immediately tested out the results with my company TechWyse Internet Marketing’s Instagram account. Surprisingly, I had great results from the advertisements. I ran two different Instagram against each other for a short period of time, but they both yielded a CPC under $0.50..50.

Then I decided to check out Instagram’s Carousel advertisements. The CPC for the carousel ad was higher, but it was still around $1.00. Although the carousel ad’s results weren’t as good, it was able to reach a larger audience on Instagram.


Instagram advertising is certainly comparable to Facebook advertising in terms of cost. The option to build them in Facebook Power Editor allows you to manage two social networks in one place. Expanding your paid advertising reach to Instagram is a terrific method to reach a wider audience.

Do you advertise on Instagram for your business? If so, please share your findings and experiences with me.

TechWyse Internet Marketing’s Community Manager is Cherry Kwan. She is enthusiastic about social media, content creation, and digital marketing. She spends the majority of her time online, so feel free to follow her on Twitter.

Instagram is a social media platform that has seen an increase in popularity over the last few years. Instagram allows businesses to advertise on their platform, and it also provides many other benefits for your business. Reference: instagram ads cost 2021.

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