Branding is one of the most important aspects to any business. With digital marketing becoming more integrated, marketers are now able to create branded content for a variety of platforms and mediums that can resonate with consumers at different levels in order to increase engagement. Companies such as Coca-Cola have been using this strategy for decades and it’s still working today.
Branded content is an important part of any marketing strategy. It can be used to increase brand awareness and improve customer retention rates. This blog post will discuss how to use branded content well. Read more in detail here: why is branded content important.
Branded content is an important component of any marketing plan. You could be wondering where to display your branded material, what constitutes the finest branded content, and how to develop it.
We’re here to help you with any of these concerns and more. We’ll go over what branded content is and why it’s important in this tutorial. Here’s what we’ll talk about:
In the realm of marketing, branded content is still a relatively new concept. It might be difficult to distinguish between branded content and content marketing at times. When done correctly, branded content can be quite effective. So, how do you go about doing it?
Content that reflects your company’s beliefs and vision is referred to as branded content. It’s not a pen with your company’s logo scribbled on it. That would be labeled as “stuff.” A message that connects with your intended audience is referred to as branded content.
It sparks a discussion and elicits an emotional reaction. People remember how you make them feel, therefore your branded content should make them feel joyful, curious, and motivated to act.
Branded content is a sensory overload. It improves a user’s comprehension of your product, services, and overall brand. It makes extensive use of narrative tools and methods, as well as many distribution outlets.
We’ve previously discussed the benefits of content marketing for your business and messaging.
To refresh your memory, content marketing is defined as follows:
• A plan of action for incorporating your content into a marketing campaign.
• It’s a verb – Marketing is a verb that means “to do.” It entails the actions you do to promote yourself, your company, and your brand in order to enhance profit, clients, and reach.
• It’s an umbrella phrase that may refer to both branded and unbranded material.
• It employs a variety of content types to market itself.
Branded Content’s Objectives
The main Branded Content’s Objectives are:
• Have a discussion with your audience and leave a favorable impression to promote engagement. You want people to remember you warmly and talk about you with their friends.
• You want people to think of your brand first when they think of anything. Do you wish to rent a car to go from point A to point B? The first thing that comes to mind is Uber. The name of the company is employed as a verb.
• In the end, you want your material to be shared in order to boost your brand’s visibility and get your message out to the masses.
The primary aims of content marketing, like other types of marketing, are:
• Increase the number of clients and visitors to your website.
• Increase the number of conversions and, as a result, your earnings.
• Obtaining a positive Return on Investment (ROI).
Despite their newness, there are several clear distinctions between branded content and content marketing.
• Content marketing is targeted towards a certain audience.
• The goal of branded content is to promote the company’s message.
As with any marketing effort, you must first identify your target demographic, segmentation, and the tone of voice that will resonate with them before launching your campaign.
As previously said, branded content may be a component of this campaign, but it is much more than that. It’s a piece of art with a message, your message, that resonates with your brand’s values and communicates that message to the rest of the world.
• The rate at which content marketing builds loyalty is slower.
• Branded content has the ability to quickly attract followers and a tribe.
Content marketing adheres to a plan and a timetable. You plan and execute, track the outcomes over time, gather and analyze data, select the winners and losers, and then reset and try again.
Branded content may strike with the force of a bolt of lightning. It lands with your message in the world, and others rapidly take it up and run with it. They spread the word to their friends, and your tribe is formed.
• Content marketing is a broad concept or strategy that includes a narrative, a message, and a goal.
• Storytelling is a big part of branded content.
When it comes to content marketing, there is a mix. The eventual result is determined by what is in that mix.
Branded content is a tale you tell about yourself, your organization, and the message you want to send out to the world.
• Content marketing encourages people to take action.
• Branded material elicits a strong emotional reaction.
You want your marketing effort to produce results. You put your strategy into action, test it, and persuade your target market to CLICK HERE, BUY NOW, or SUBSCRIBE FOR MORE.
The goal of branded content is to elicit an emotional reaction to your brand in order to make your message memorable. It has nothing to do with generating money or expanding your mailing list. After then, it will happen on its own.
The Lego Movie is an excellent example of branded content. This film, which debuted in 2014 and included Chris Pratt, Will Arnett, Elizabeth Banks, Morgan Freeman, and a slew of other A-list actors providing the voices for a variety of animated Lego Mini-figures, was 1 hour and 40 minutes of magnificent Lego narrative.
Canva is a great example of content marketing. Canva, an Australian firm, has thrived by putting its customers’ challenges at the center of its strategy. Do you have a hard time coming up with visual material for your marketing? Do not be concerned! They provide free templates, video instructions, and more. The greatest content is behind a paywall, which is usual procedure, but their free content is really valuable.
On our blog, we offer additional content marketing examples. Take a look around and read.
Brand Mentions are being tracked and analyzed.
with the help of Brand Monitoring
Instagram is a still-evolving social media network that’s perfect for showcasing your branded material.
SM Perth has prepared some statistics that will help you view the bigger picture:
• Every month, almost a billion people utilize the service.
• Instagram users spend an average of 53 minutes on the platform.
• The hashtag #love is the most popular on Instagram.
• Each month, 130 million people click on SHOPPING posts.
· On Instagram, more over half of users EXPLORE material.
We could regale you with even more statistics, but let’s get down to business.
“A creator or publisher’s content that includes or is influenced by a commercial partner for an exchange of value,” according to Facebook. Here’s an illustration:
In their social media postings, a 3rd party, such as a social media influencer, utilizes company-branded merchandise. The Influencer must create unique content utilizing branded material, which must be approved by the company.
Instagram is a good example of sponsored content.
A means to tag companies and their items is included in the tools. This notifies such firms, giving them the opportunity to accept the usage of their Branded Content. It also gives data and insights on engagement with the Creator’s Branded Content articles.
Instagram offers a step-by-step tutorial on how to use the Branded Content Tool, as well as samples of what it looks like.
You offer other individuals permission to tag your product in their posts when they use it and share it with their followers if you’re a company trying to have your items and content shared by Influencers.
When this occurs, you’ll get an alert, and you may approve the post if it’s in line with your brand’s messaging.
We have a great post that explains WHY your companies need to be on Instagram. —Your greatest content should be on Instagram, according to this article.
There are ‘Advanced Settings’ on the page where you write your text, containing all of your hashtags and more, when posting an Instagram post. You may tag your Business Partner, give them permission to promote your articles, and even establish a minimum age requirement for anything that is shared.
Here’s a step-by-step instruction from Instagram.
Facebook is, without a doubt, the most popular and influential social media site of our day. Oberlo’s statistics, which support up this claim, are astonishing.
- Facebook has a daily active user base of 1.84 billion people.
- With 59 percent of social media users, Facebook is the most popular platform.
- Facebook is used by 63 percent of the US population aged 12 and above.
- Facebook advertising is used by 86 percent of marketers.
- Consumers in the United States have identified retail items to purchase on Facebook in 78 percent of cases.
It’s a sizable market that you should include into your marketing plan.
Branded material on Instagram is quite similar. It is material made by a creative or a company for the goal of marketing. Others may use this material, but they must disclose it. It’ll be labeled as a Paid Partnership.
On Facebook, an example of sponsored material.
The first step is to approach Facebook for permission to become a Sponsor or a Creator. Yes, according to Facebook, however they prefer brand pages that produce a lot of high-quality material, such as video or blog posts.
When an influencer utilizes branded material in a sponsored post and gets compensated for it, they must disclose that they are working together. This is the duty of the influencer. Facebook will retaliate if you don’t provide this information.
An influencer cannot tag a company at random in the hopes of receiving free merchandise. Before you upload sponsored material, you must establish a relationship with that brand.
The Brand Collabs Manager is the tool that is utilized for this functionality. It allows you to tag a brand in your post. That brand receives an alert and has the option to accept or reject it, similar to how Instagram handles it.
• As usual, write a post.
• A sponsor will be able to be tagged.
• A WITH field appears as a result of this.
• Complete this form and wait for your sponsor’s approval.
If you and your Sponsor have an excellent working relationship, they may name you as an Approved Influencer, which means you won’t have to wait for permission. If a post is denied, however, your automatic posting rights will be revoked.
You must know what you want to accomplish before you begin, like with any marketing effort; this way, you will be able to quantify success or failure and refocus your marketing appropriately.
This is a difficult factor to assess. Unlike content marketing, which allows you to pick seasonal periods, days of the week, and times of day, branded content is more dependent on when you need your narrative to be heard.
A branded content strategy should be considered if you have a compelling tale to tell or if you want to establish a dedicated fan audience. You launch it right now, and make sure that any subsequent material maintains the strategy’s voice, tone, and feel.
To whom are you sharing your tale? Who needs to hear what you’re saying? The tone of voice and the manner in which the message is conveyed are determined by the responses to these questions.
Investigate other companies that compete in your industry. Take a look at what they’re doing, and then improve on it. Discover what your rivals aren’t doing and fill in the gaps.
Get a sense of what kind of sponsored material they’re employing. What effect does it have on you? What are they expecting you to do? Are you able to communicate the message more effectively? Is your message in opposition to theirs?
What is your brand’s tone of voice? Are you truthful, empathic, and caring? Is your company’s brand trustworthy and authoritative? Are you convincing, humorous, and entertaining?
This article on how to identify your tone of voice on Webinomy might assist you in determining your tone of voice.
Now that you’ve laid the foundation, it’s time to make your presence felt. Here are a few suggestions for promoting your content:
• Make your material appealing to the eye.
• Make your material easy to share.
• Include keywords in your article to make it more powerful when shared.
• Go through the social media outlets many times.
• Make contact with your ardent supporters.
Repeating the same actions dilutes the message you’re attempting to send out to the world. Your target audience will grow resistant to your message, and the platforms you employ will limit your reach.
Diversify your channels, change things up, and shake things up a bit. How?
Always, always, always, always, always, always, always, always, always, always, always Analyze the data generated by your campaigns. How many likes did you receive on your post? How many shares are there? What about click-throughs, for example? How many sales did your campaign generate?
You may use our Social Media Toolkit to plan out your whole social media strategy.
Our Brand Monitoring Tool may help you keep track of your references and coverage, as well as monitor your brand’s existence.
How do you know whether what you’re doing is worthwhile? Here are some suggestions:
• It has to be unique.
• Add a “M. Night” Shyamalan twist to it.
• Establish an emotional bond.
• A STORY is required.
• Don’t try to sell anything with this material.
• Address a topic that is widely discussed.
• Encourage ENGAGEMENT.
Branded content is an effective way to raise awareness. Brand memory is 59 percent greater with content branding, according to IPG Media Lab.
Despite the fact that ad blockers do not prevent branded material, they are not intrusive. It has the potential to develop tremendous loyalty among followers if done correctly.
Solutions for Smaller Budgeted Brands
You may still board this train and ride it to the station if your company just has a minimal budget for branded content. How?
• Create a mailing list and advertise to it.
• To expand your contact list, look for Meetup Groups or Networking Groups.
• Create a Facebook Group to share your experiences.
• On your website, provide free information rather than goods, and drive social media followers there.
• Provide them with useful information, suggestions, and ideas, and address their issues without expecting them to purchase your goods or services.
The Lego Movie is a wonderful narrative of a child’s yearning to be creative vs his father’s desire to have the Lego creations set with glue, as discussed before in this article.
They realize that bonding is more fun when they build crazy things together and tell a wild and inventive narrative.
All of this is accomplished with fantastic CGI Lego.
Although it seems to be nothing more than a lengthy advertising for Lego toys, the narrative behind the product is strong, hilarious, engaging, and poignant. Not the product placement meant to sell, but the instrument utilized to convey the tale.
“Red Bull Gives You Wings” was the (previous) slogan of Red Bull. Felix Baumgartner’s parachute jump from over 120,000 feet in the stratosphere definitely fits with Red Bull’s ethos and brand of accomplishing extraordinary things and breaking free from the restraints of daily life.
Despite the fact that the Red Bull brand was prominently displayed, they were not selling Red Bull. They were putting on a wild parachute show for the whole world to see.
Red Bull’s investment was quadrupled as a result of the prank. Sure, it was perilous, but it also provided them with a lot of exposure.
Names were printed on Coke cans and bottles. It was a basic concept, with individuals attempting to locate certain names and then sharing them on social media.
Pop-up stations would let you to print and attach nearly any name you wanted on a can if you couldn’t locate it.
On the cans and bottles, nicknames and monikers such as ‘wifey’ and ‘husband,”mate,’ and other colloquialisms have been added.
Dove sent out a call for ladies who thought they looked different but were proud of it. They requested these ladies to send in photos or videos as well as personal tales about how they are proud of their bodies.
Dove collected thousands of replies and converted them into a number of emotive, relatable tales, such as YouTube videos and Instagram posts.
Branded Content is an effective approach to interact with your target audience and communicate brand stories and messages. All of the major players are doing it, but it doesn’t matter how large your company is or how much money you have to spend on marketing if you have a narrative to tell.
Who do you know who has a story to share about your company? Who is the proprietor? Employees? Customers? Get them out there, share them on social media, and watch your brand and your fan base expand.
Brand Mentions are being tracked and analyzed.
with the help of Brand Monitoring
Branded content can be used to increase your brand’s visibility, drive traffic to your website, and convert visitors into customers. Types of branded content include: video, audio, images, text, and interactive elements. Reference: types of branded content.
Frequently Asked Questions
Why is branded content better?
What is branded content and how can it be used effectively?
A: Branded content is any piece of media that has been created by a brand, company or celebrity. It can be used in marketing campaigns to create positive impressions on potential customers and it can also make consumers feel like theyre getting something unique when theres nothing really new about the idea. However, branded content sometimes doesnt work because youll have people who are too familiar with the image being marketed and dont believe anything could change their opinion of that thing- even if what youre trying to sell them is novel.
How do you get branded content?
A: If you want to get your content added, please contact the team on Discord.
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