Why Your Small Business Website Sucks and How to Fix It

A good website is what differentiates your business from the competition. In this article, I’ll explain why a small business website sucks and how to fix it.

The “small business near me” is a website that helps small businesses find the best local marketing solution. The article goes into detail about how to fix your website in order to be more successful.

If you operate a small company and your website isn’t generating the desired results, it’s time to take a serious look at it. You must first determine what is wrong with it (why it stinks), and then correct the issue. You can’t turn a blind eye to the issue, particularly if your website is the lifeblood of your company.

Let’s take a look at why your small company website stinks and what you can do about it:

Do you know how much time you have to create a good first impression on visitors to your website? Take a deep breath! It’s been five seconds. Yes, you just have a few seconds to capture your consumers’ attention. If you don’t, you’ll most likely lose them for good. You can’t afford to let it happen as a tiny firm. So, take a look at your website and evaluate whether it can quickly grab the interest of its visitors. If you don’t believe it does, it’s time to update your website.

The Fix

Make use of editable templates (this is taking into consideration the fact that designing a website from scratch will demand the kind of investment you might not be able to afford). Make sure you use templates that were designed with eye-tracking research in mind. This ensures that the templates will capture the user’s attention and leave the desired impression. Keep the website loading speed in consideration as well. The kind of page that target visitors appreciate is one that loads quickly.

There’s another technique to find out why your website isn’t grabbing visitors’ attention. You may email your website’s URL to your friends and family and ask them to give you their honest feedback. Telling them it’s your website can affect their judgment, and they may not be really honest with you. You may tell them you’ve stumbled upon this website and are curious to hear their thoughts on it. 

Eye-tracking technologies may also be used to acquire a better understanding of your website. This sort of application will show you which portions of the website are attracting the most attention from visitors and which sections visitors are paying little or no attention to. You may make some design tweaks to make the layout more engaging after you have a clear view of how your visitors are looking at your website and reacting to each component.

Your website doesn’t know who it’s supposed to be for.

A website’s design and functionality must strike a delicate balance between meeting the demands of target consumers while also fulfilling business goals such as growing brand recognition, generating leads, and triggering conversions. Frequently, companies overlook the fact that they are building a website for their customers and instead focus only on their brand. As a result, the website’s design and usability are tailored to the demands of the company rather than the consumers.

Is your website affected by this issue? If it does, it’s past time to address the issue.

The Fix

To begin, you must first determine what your target audience needs and anticipates from your website. While conducting a survey is an excellent idea in this case, you may not have the time or resources to do so. Don’t be concerned. Create social media accounts on a range of social networks (if you don’t already have them) and poll your followers about their wants and expectations, as well as the kind of content they anticipate from your website. After you’ve received their comments, keep it in mind while you revamp your website.

Creating a content persona is a fantastic concept. A content persona is a mascot that symbolizes an event or an organization and helps consumers connect with a brand’s many assets and advantages. So, rather of merely creating content for your website or business, take the effort to create a persona and give it some charming or unique features to set it apart from the competition. If you offer warehouse safety items, for example, you may employ a bear as a mascot for your company, and you might enable it to wear safety glasses so that readers understand what this strange-looking bear represents. 

Speaking with your salespeople is another technique to get vital information about your consumers and gain a better understanding of their psychology. Your customer service agents and salespeople interact with customers on a regular basis, and you’ll be astonished at how much information they have about your target market.

They can tell you a lot about your target audience(s), and you’ll receive direct feedback on what they like, hate, and want from your personnel. There’s no need to spend a fortune on a sophisticated technology or spend hours poring through random data to figure out what your target audience is up to. Simply go for a stroll and chat to your coworkers to have a better knowledge of your consumers. 

It Isn’t Emotionally Appealing

Individuals make the majority of their choices based on their emotions. They undoubtedly consider the advantages and disadvantages while making such judgments, but when the time comes to make a decision, they do it purely on their emotions. This is true for any choices consumers make, even those they make when surfing your website. The choices to learn more about your goods and services, purchase them, fill out registration forms, and so on are all emotive. They are, without a doubt, making well-informed selections, but they are motivated by favorable feelings evoked by your website.

So, does your website appeal to your emotions?

If not, you’ll need to take measures to include some emotion into the design of your website.

The Fix

Picking the proper photos for your website is one of the first things you should do. Make sure they’re one-of-a-kind, have a high resolution, and can elicit the desired feeling in website visitors. It’s really rather straightforward. If your website is marketing a pizza restaurant, a photo of someone eating a delicious-looking pizza is the kind of imagery that will appeal to website visitors. Envy, longing, and even hunger are all sensations evoked by it. I think you get the idea.

Color may also be employed to boost your site’s emotional resonance. Light blue or green hues, for example, evoke thoughts of tranquility, whilst dark red encourages visitors to take action.

Some websites need users to fill out a contact form in order to get in touch with the company. That is all there is to it. On the website, there is no additional contact information. The site’s and the company’s reputation is effectively shattered as a result of this. Visitors will wonder, “Why is the firm being so secretive about its contact information?” This absence of clearly available contact information causes people to have doubts, and they will generally leave and go to another website (usually your competitor’s).

Do you have any contact information on your website?

The Fix

Make sure your company’s contact information is visible on every page of your website. Also, make sure your website includes a well-designed Contact Us page.

There are a few things you should pay attention to right now. Because more people are utilizing mobile devices to access the internet, you should ensure that the Contact Us page is mobile-friendly. 

  • Is it possible that the fields are too tiny for individuals to choose from? 
  • Is there an excessive number of forms for mobile users to fill out?
  • Is it possible for a mobile user to call your business immediately from your Contact Us page?
  • Is it possible to click on the phone number or Skype ID?

These are some crucial questions that you must not ignore at any costs. It’s usual practice to include all of an organization’s contact information in the footer area of all of the website’s pages so that visitors don’t have to go to the contact us section.

To obtain a clear image, test the Contact form on as many mobile devices as possible. Don’t forget to evaluate audience engagement on various mobile platforms using Google Analytics. If a certain mobile platform has a higher bounce rate on the Contact Us page, you’ll need to test your website on that platform to figure out what difficulties some users are having. 

Visuals That Are Overwhelming

If your website is crammed with images, that’s most likely the source of the issue! Gone are the days when website visitors demanded eye-catching graphics. What modern website users expect from a site is to be able to get the information they want fast and easily.

You don’t want eye-catching graphics like drawings, photographs, unusual typography, movies, animation, and so on to divert their attention; you want people to locate the information they need and invest. This isn’t to say you shouldn’t utilize these design components; it just means you should only use them if they serve a function. Don’t just utilize them to make your website seem better.

The Fix

Don’t overcrowd your webpage with images. Use these to improve the site’s user experience. The perfect website does not squander a visitor’s time with unnecessary features. They’re looking for information, and they’re looking for it now! Use graphics to help them obtain the information they need more quickly and efficiently!

To better understand how your target audience interacts with your website, use an eye tracking program. You will be able to dive deeply into the brains of your customers and get a comprehensive insight of their psychology. For instance, by using the capability of an eye-tracking tool, you will be able to determine which areas of your website are attracting the most attention. You should get rid of any non-essential design elements (overpowering images) that are catching all the attention and discourage visitors from clicking the Call to Action Button. 

If you see that people are spending more time on a certain portion of a website, you may need to reposition the most significant words or design components in that region so that you can communicate your message more clearly and loudly. 

Also, double-check the portion of your website that your visitors are most interested in, and make sure that all of the features and functionalities in that section are operational; otherwise, you will be losing out on possibilities. 

A/B testing is another technique to enhance your website’s user experience and discover distracting graphics. If you’re not sure which aesthetic components are causing havoc on your marketing effort, try running two distinct versions of the same web page and watching how your target audience reacts. If one version performs much better than the other, it may be time to eliminate the less successful graphic. 

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Frequently Asked Questions

How can I improve my small business website?

A: Webpage design is a constantly evolving process and its impossible to say what will make your website more successful. There are, however, some common things that you can do in order to improve the effectiveness of your site so here well go over six tips for improving small business websites.

How effective is a website for small businesses?

A: A website for small businesses is an excellent way to reach a large number of customers. Websites are often used by corporations, and can be linked with social media platforms such as Facebook, Instagram and Twitter in order to promote the companys products or services. These websites provide a direct line into the customer base that many larger companies would not have access too because they do not have time to market themselves on these sites.

Why is it important for small businesses to have a website?

A: It is important for small businesses to have a website because it helps them increase their customer base and grow.

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