Your Guide to Understanding Google‘s Sitelinks Search Box

If you’ve been searching for your favorite brand online and trying to navigate the endless list of search results, it may have felt like a game of “Where’s Waldo?”. Google is starting to update its site design structure with a new sitelinks system that offers one-click navigation directly from each website. In this guide, we provide an easy explanation as well as a few tips on how best to use sitelinks in your search engine optimization strategy

The “search console” is a tool that allows users to find out everything about their search engine optimization. This includes how many people are searching for your website, what keywords they are using, and more.

Have you ever Googled a website only to discover a second Google search box underneath the first? The Sitelinks search box is a newly added Google function. It has the capacity to simplify the search function on your own website, however views on the advantage it gives are divided.

Here’s how Google’s Sitelinks search box works, as well as both sides of the debate regarding its utility and how to get the most out of it.

How Does It Work?

The internal search feature of a website is highlighted by Google’s Sitelinks search box. It’s triggered by a query that specifies a website by name. Here’s an example from Youtube, which is one of the most popular sites for internal searches.

It’s crucial to keep in mind that the inquiry must be precise. Even though the results are quite similar, a search for “New York Times” will bring up the Sitelinks search box, while a search for “New York paper” will not.

The Sitelinks search bar, as you can see, comes with its own autocomplete dropdown menu. It works the same way on mobile as well. The integrated search bar eliminates a step between the user and the site’s content. Simply stated, it’s a straightforward, beneficial change to the standard Google result that speeds up the process of finding what you’re looking for.

However, the Sitelinks search box is not available on all websites. Only sites with sufficient authority are permitted to utilize it, according to Google.

Even if your site qualifies, you must still take the following steps to reap the benefits: Webmasters may guarantee that their own search page appears as the result of a Sitelinks search box query, rather than another page of Google’s results, by utilizing the proper schema, the recommended markup to expedite website and search engine integration.

The Search Action schema has grown in popularity among webmasters since its launch in September 2014 with this version of the Sitelinks search box. According to SimilarTech’s data, it’s the most used schema for the top ten thousand websites on the internet, with 6.75 percent of them using it, compared to 4.49 percent for the second most popular schema.

Has the value, however, been shown to warrant this popularity?


The Sitelinks search box offers an obvious advantage to the user: simplified searching. The advantage to the webmaster is less obvious, but it still exists in theory: by directing visitors to the desired page, a website might encourage them to stay longer and leave happy with their experience. The presence of the Sitelink search bar alone improves the user experience.

However, you have no control over whether or not your website receives a search box. The main benefits and drawbacks to think about when it comes to the search box are the schema that ensures a website’s Sitelink search box results are local to that website.

We already know that pages with any schema markup appear four spots higher in search results than ones without them. This might well be a link with a different cause. Does the search action schema boost traffic on its own?

“Yes, but not by much,” is the simple response. Webmasters have claimed traffic increases as a result of applying the search action schema, however the increases have been minor, amounting to fractions of a percent.


With the advantages being disappointing yet there, you may want to think about the drawbacks. The fact that Amazon has opted out and does not even allow a Sitelinks search box on their website is the first red flag. It’s unknown why, although there are a few possibilities.


For starters, they may not want Google to have access to their data. Amazon, as a major participant, keeps its cards close to its chest. Allowing Google even a sliver of their secret sauce might harm them more than the little improvement in user experience could justify.

Second, Amazon may not want to lose access to the information that consumers submit when they visit its site. Allowing them to search straight from Google dilutes their understanding of their target audience. Given how data-driven Amazon’s success is, this is most likely the main reason for the search box’s rejection.

The best move for a website the size and domination of Amazon is sometimes quite different from the best move for a smaller site. Your choice to accept or reject Google’s Sitelinks search box may be influenced less by the extent of your data and how you acquired it.

Some webmasters may be hesitant to provide Google with further information. If that’s the case, the few advantages of adding the search action schema may not be enough to entice you. However, while attempting to enhance their search results, the big businesses rated by SimilarTech turn to that schema first.

How to Include a Schema in a Document

There are various obstacles to overcome in order to get the schema. Follow these steps to ensure that your website’s search feature provides an enhanced user experience.

Are You Eligible for a Scholarship?

Google isn’t particularly forthcoming about how sites qualify, so if yours isn’t, adding the schema code will be meaningless. Consider the following characteristics to gain a better picture of your site’s eligibility.

Is your website the first result when a user types in a brand name? Is there a separate search field for branded searches on the results page? Check Google Webmaster Tools for the most widely accepted means of verification: an alert indicating you qualify.

Install a Search Engine for Internal Use

Your website may already include a search option, but if it doesn’t, you should absolutely add one. It’s what you’ll use to connect the Sitelinks search box to your site in order for the results to show.

The default WordPress search engine, as well as other often used internal search capabilities, perform admirably. It’s easy to implement Google’s custom search if you don’t already have one. If you go with Google, though, you’ll either have to pay for an ad-free version or accept the free version, which includes the same Adwords advertisements you’re trying to avoid with this schema.

Insert the Code

Open the homepage of your website’s source code. Then paste in the following code, which you may get on Google:

<script type=”application/ld+json”>


“@context”: “”, “@context”: “”, “@context”: “

“@type”: “WebSite”, “@type”: “WebSite”, “@type”: “Web

“”, “url”: “”, “url”: “https://www.ex

“potentialAction”: “potentialAction”: “potentialAction”: “potentialA

“@type”: “SearchAction”, “@type”: “SearchAction”, “@type”: “Search

“target”: “ term string”, “target”: “ term string”, “target”: “https://query.

“required name=search term string” in “query-input”




You’re done after substituting the sample links in the code with your website’s address and search page URLs, and all you have to do now is wait for Google’s bots to notice the change.

Also see: How to Opt Out

If you don’t want the Sitelinks search box to show on your site at all, like Amazon, Google has created a meta tag that makes it simple to opt out:

<meta name=”google” content=”nositelinkssearchbox” />

Put this tag on your site, and Google’s Sitelinks search box will vanish in a few of days.


If your site is famous enough to qualify for the Sitelinks search box, I would propose adding the search action schema, weighing the pros and drawbacks. While it may not have a significant influence on traffic, it does improve the user experience, which has never been a bad thing for a website.

The “sitelink search box schema” is a guide that explains how Google‘s sitelinks search box works. The article includes a diagram of the different features and components in the search box.

Related Tags

  • google search console
  • google analytics
  • google sitelinks
  • search box google
  • google site search bar